Famous wax museum Madame Tussauds has unveiled its latest creation, a KFC Zinger Burger and a wax version of Colonel Sanders.
What prompted the New Delhi franchise to create a waxy chickeny treat isn’t entirely clear, suffice to say it looks like a canny marketing stunt.
Madame Tussauds is globally known for their lifelike figures of famous personalities; each figure being created using precise measurements and photographs by skilled artists and sculptors to capture exact details.
Moksh Chopra, chief marketing officer, KFC India explained: “While many have wondered if the Zinger is a piece of art or a celeb; all debates are now put to rest with the Zinger asserting its celeb status at Madame Tussauds.
“Surely this isn’t any regular burger. It is the only burger that has travelled to space and has even inspired tattoo artworks for some. In 2018 alone we sold more than 10 million Zingers in India – that’s like a Zinger each for every person in New Zealand and Singapore!”
Anshul Jain, general manager, and director, of the museum’s parent company Merlin Entertainments India added: “Madame Tussauds Delhi is one of the most favoured and loved family entertainment destination in Delhi NCR. Our endeavor has always been to give a complete and memorable experience to all our visitors. We welcome the Zinger Burger to Madame Tussauds Delhi.”
In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]
HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]
SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]