MAD Week is back in 2014 and it’s been revamped to be bigger and better than ever. This year it’s all about the customer, with each event tailored to address and explore to best understand, engage and communicate with the changing customer in a digital world.
Featuring campaign insights, practical case studies and strategies to reach, engage and track customers from a line-up of great international and local speakers, MAD Week 2014 is a must-attend event. The event will provide attendees with the opportunity to:
- Learn from some of Australia’s biggest and most successful brands
- Network with peers and marketing leaders
- Go back to the office full of innovative ideas to access your customers
- Stephanie Tully, Chief Marketing Officer, QANTAS Loyalty
- Nick Adams, Director CRM, Loyalty & Digital Marketing, Telstra
- Andy Lark, Chief Executive Officer, GroupLark
- Nicole Bardsley, Director of Brand & Communications, Virgin Mobile
- Cath Stone, Head of Customer Strategy, JetStar
New Forums for 2014 include:
Taking place on Monday 28th of July, the Debate will host heavy-weight representatives from some of Australia’s biggest brands to explore what the customer of the future wants and the strategies needed to best meet their expectations.
Register for the Debate here.
The Customer Conference
In a digital world where customers have more power than ever, it is crucial that organisations provide a positive customer experience and build a relationship with customers. Taking place on Thursday 31st July 2014, the Customer Conference is for people who want to keep their customers and get more, featuring a collection of practical case study presentations on how to best reach, engage and track customers.
The ability to communicate and engage with customers across multiple channels has become an integral part of marketing, but it’s not without its challenges. Omni-Channel Retailing will bring together the key players in the industry to address how to utilise a variety of channels to coordinate messaging across multiple channels and platforms.
Register for Omni Channel Retailing here
Join some of the biggest names and future leaders of the industry at Sydney’s most exciting and diverse media event.
“With pop up events on the hottest trends and technologies through to targeted, case study driven forums – MAD Week 2014 will offer something for everyone and leave attendees re-energised and equipped with the skills needed to engage with the digital customer,” says Ben Eatwell, General Manager of Events at Cirrus Media.
MAD week will also be bringing back some old favourites from last year, including the B&T 30 Under 30 Awards, B&T Women in Media Awards and Battle of the Bands. Find out more about how to enter or attend these additional networking events at www.madweek.com.au
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