Ahead of the upcoming release of Mad Max: Fury Road on DVD in the UK, the distributor Roadshow Entertainment is using social media to promote the DVD release.
Roadshow has worked with Genero’s global creative community to create bespoke video content to promote the film. The 15 second videos, which are being used on Facebook and Instagram both organically and via social media advertising, use clips from the film to deliver a completely new creative angle.
Rob Orme, social media manager at Village Roadshow said: “Working with Genero offers us something completely different. It means we can instantly tap into a huge global creative community to first source the creative ideas and then generate the content.
“So instead of working with one advertising agency or one production company and getting a few ideas back, we can connect directly with creatives who bring a huge number of fresh ideas and have the skills to produce the content very quickly and affordably. It’s opened up a completely new approach to marketing our releases with fantastic results.”
Mick Entwisle, Genero co-founder and CEO said: “To generate the creative ideas and content we’re able to produce for them would take a huge amount of time and cost a fortune so we’re providing them with a way of using video in their social media marketing instead of static images and copy, which are less effective on social media, or the trailer which people don’t really want to watch again after they’ve already seen it.”
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Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr. The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love […]
Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]
Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]