Ahead of the upcoming release of Mad Max: Fury Road on DVD in the UK, the distributor Roadshow Entertainment is using social media to promote the DVD release.
Roadshow has worked with Genero’s global creative community to create bespoke video content to promote the film. The 15 second videos, which are being used on Facebook and Instagram both organically and via social media advertising, use clips from the film to deliver a completely new creative angle.
Rob Orme, social media manager at Village Roadshow said: “Working with Genero offers us something completely different. It means we can instantly tap into a huge global creative community to first source the creative ideas and then generate the content.
“So instead of working with one advertising agency or one production company and getting a few ideas back, we can connect directly with creatives who bring a huge number of fresh ideas and have the skills to produce the content very quickly and affordably. It’s opened up a completely new approach to marketing our releases with fantastic results.”
Mick Entwisle, Genero co-founder and CEO said: “To generate the creative ideas and content we’re able to produce for them would take a huge amount of time and cost a fortune so we’re providing them with a way of using video in their social media marketing instead of static images and copy, which are less effective on social media, or the trailer which people don’t really want to watch again after they’ve already seen it.”
Social Indigenous Enterprise We Are Warriors (WAW), supported by creative innovation studio R/GA Australia, has been selected to produce the City of Sydney’s New Year’s Eve Calling Country live performance as part of the 9pm firework show. Lead image L-R: WAW co-founders Ben Miles & Nooky. The performance will feature a special Welcome to Country […]
With just over 24 hours to go until the world premiere of Addy Lala and the Mood Tea Thieves, limited tickets are still available for the pantomime, which will run for one night only at the Everest Theatre in Sydney’s Seymour Centre on December 5th. All in the industry are encouraged to come along to […]
2045, a Melbourne-based creative agency founded by Tim Evans and Nick Auditore has just launched. The agency takes its name from the year futurist Ray Kurzweil predicted organic and artificial intelligence would converge. Lead Image: 2045 Team Evans was formerly a Partner and Executive Strategy Director at DT (now AKQA), before co-founding B.B.E in 2015. […]
The National Breast Cancer Foundation has been announced as the Charity Partner for Sydney New Year’s Eve. The Australian not-for-profit organisation is represented by the pink ribbon and raises money to fund world-class research towards its vision of zero deaths from breast cancer. Research that saves lives through a better understanding of how to prevent […]
This holiday season, Emporium Melbourne has announced its festive creative campaign that celebrates and encourages the Melbourne community to embrace their personal ‘untraditional traditions’ – the unique traditions that make Christmas truly special for them, and their family. The campaign’s tagline, “Every tradition starts somewhere”, reflects Emporium’s commitment to embracing, inspiring and applauding diverse traditions […]
Reddit has announced updates to its new ads placement with Carousel Ads and Product Ads. These new units, placed in the heart of Reddit discussions, provide an even more dynamic and compelling way for advertisers to scale to relevant audiences, deliver deeper value to users, and drive stronger, full-funnel performance among the hundreds of thousands […]
Automotive Network Drive has announced its 2024 upfronts, its biggest in more than a decade, with a suite of more than 12 new products that underpin its vision to be the number one automotive network in Australia. Now in its 27th year and with a monthly audience of 2.45 million, Drive is leveraging its reputation […]