Macquarie Sports Radio Paused As It Struggles In A Competitive Market

Macquarie Sports Radio Paused As It Struggles In A Competitive Market
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Macquarie Sports Radio’s talk shows will be paused from Friday this week as executives review the current slate amid poor ratings.

Macquarie Media chairman Rusell Tate said in a statement the pause will be across Macquarie Sports Radio stations in Sydney, Melbourne and Brisbane.

He said: “Over the coming months, Macquarie Sports Radio will continue live sport broadcasts including all scheduled Test Match, BBL, One-Day Internationals & International T20 Cricket matches as well as its English Premier League coverage.

“The stations will draw an increased amount of content from local and international partners, including Macquarie Media’s News Talk stations and Nine, and will continue to access Macquarie National News services for constantly updated sporting news.”

The Melbourne-based station, which airs on Sydney on 954AM, Melbourne’s 1278AM and Brisbane’s 882AM, was launched in April 2018 yet has suffered consistently poor ratings.

The station hosted plenty of high-profile guests such as weekend duo Roy Slaven and HG Nelson and breakfast hosts Mark Riddell, Mark Levy and Jimmy Bartel.

However, despite the big names, the sports station has so far struggled to compete in an increasingly competitive market.

 

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