Macquarie Media will launch a dedicated sports show, Wide World of Sports, on 2GB and 4BC in 2020, covering the latest events in the sporting world four nights a week.
Wide World of Sports will go to air 6.00-7.00pm Monday to Thursday, hosted by broadcaster Mark Levy (image below).
“Wide World of Sports is an iconic Australian brand and we are thrilled to bring it to radio with a dedicated daily sports program,” said Greg Byrnes, Macquarie’s head of content.
“It’s great to have a sports fanatic like Mark Levy in the chair hosting. He’ll be able to draw on the full gamut of Nine’s talent for sports like rugby league, tennis, cricket, netball and so many more to cover the latest happenings and drive the daily agenda across the games and codes that matter to Sydney and Brisbane.”
Levy has spent over a decade with Macquarie in various roles, including lead sports newsreader, host of The Continuous Call Team, and breakfast co-host of Macquarie Sports Radio.
“Sport is a big part of the fabric of being an everyday Australian and this show will give people the opportunity to voice their opinion on the big sporting issues of the day,” said Levy.
“It will speak to the biggest names in Australian sport and give Sydneysiders and Brisbaneites what they need to know about the games they love.”
Wide World of Sports will also represent a unique new marketing platform for advertisers, said Macquarie’s MD Tom Malone.
He said: “This extension of the Wide World of Sports brand will give marketers another platform to extend their reach and message so they can speak to consumers through WWOS on television, digital, social and now radio.”
Apple has been fined 10 million euro ($16 million) by Italy’s antitrust watchdog for making misleading claims in marketing material. The case focuses on how waterproof iPhones are after Apple said the devices were water-resistant at a depth of between one and four metres, for up to 30 minutes, depending on the make. The AutoritÃ […]
Small to medium sized businesses will now be able to advertise on TikTok through SaaS solutions provider AppsVillage (ASX:APV). APV will allow SMBs to create and manage campaigns on TikTok in under three minutes using its AI software and advertising management platform JARVIS. The partnership makes the most of TikTok’s self-service advertising offering which launched […]
Quentin Tarantino’s 1994 masterpiece Pulp Fiction remains one of pop culture’s true phenomenons and still offers up so many iconic moments. Take a new Christmas spot for US financial firm Capital One who has enlisted John “Vincent Vega” Travolta and Samuel L “Jules Winnfield” Jackson to reprise their classic Pulp Fiction characters without once mentioning […]
With big privacy changes coming, marketers will soon have redefine success when it comes to attribution, argues Deb O’Sullivan Vice President Enterprise Sales Australia and New Zealand at LiveRamp in this piece. Apple postponing its plan to make IDFA opt-in across devices means brands everywhere are enjoying a temporary reprieve. This deferral to early 2021 […]
Guide Dogs Australia is an organisation built on the values of integrity and trust, awarded Most Trusted Charity Brand as part of Australian Reader’s Digest “Most Trusted Brands” for seven years. A new campaign developed with Thinkerbell aims to illustrate this emotion in a powerful and memorable way. The work ‘An experiment in trust’, uses a […]
Verizon Media has doubled down on efforts to build up the media and marketing industry, as it sets out its 2021 plans across its editorial and technology platforms. Verizon Media is driving the ‘Advertising for Good’ agenda through all aspects of the business, from its independent Yahoo editorial mastheads, market-leading buy and sell-side trading platforms, […]
Hot on the heels of its latest work with Respect Victoria to prevent violence against women, Behaviour change specialist agency, The Shannon Company (TSC), has taken aim at the role advertising plays in gender inequality. TSC communications and digital director, Lily Tidy, said the team collaborated with Women’s Health Victoria to develop the ‘Shequal’ brand […]
Independent media agency MediaSmiths today announced the appointment of another Senior Account Planner to its team as the independent agency continues to grow. Jack Geraghty joins MediaSmiths from Mediacom in Brisbane where he was Media Executive. Geraghty also has digital experience, working as a social media and content coordinator for Space Digital and a content […]
To keep pace with their transformative technology, Advanced Navigation turned to DOUBLESTAR CO for art direction, 3D modelling and design help that would capture the value proposition and offering of Advanced Navigation: AIR, LAND, SEA & SUB-SEA for their upcoming campaign “Accurate positioning in the most demanding conditions”. Advanced Navigation’s Head of Marketing Romain Pare […]
Nine has announced the appointment of Nicki Kenyon and Michele O’Neill as the first leadership hires for its newly launched Powered Enterprise division. Kenyon has held executive leadership roles in global corporations and start-ups in Australia and Asia Pacific, most recently as General Manager of Marketing for leading industry travel body Visit Victoria and prior […]
Junkee Studio, oOh!media’s creative and social agency division, is capitalising on another successful year by announcing the promotion of Tom Pitney to Strategy Director. Pitney will now drive the direction of Junkee’s in-house creative and strategy team, which produces bespoke content solutions for brands to help them tell and share their stories across their owned […]
Norwegian Cruise Line has launched its new global brand campaign, “Break Free,” encouraging travellers to look beyond the confines of 2020 and towards a future when they can reconnect with the people and places they have missed most. Encouraging travellers to revive their destination dreams and make them holiday realities, the campaign which is a […]
Cricket Australia’s (CA) interim CEO Nick Hockley (main photo) has slammed broadcaster Seven for talking “our wonderful game down”. In a blistering attack on its broadcast partner, Cricket Australia lashed Seven for its ongoing legal stoush as it attempted to exit its four-year deal with the sport. As reported on B&T today, Seven West Media […]
Road safety meets a time-honoured Christmas tradition with the launch today of the Transport Accident Commission’s ‘Spend it Wisely’ advent calendar initiative, developed in close partnership with Melbourne-based creative agency TABOO. The digital advent calendar provides 25 days of road safety tips, plus offers and discounts to businesses throughout the holiday season, to help Victorians […]
PepsiCo Australia and New Zealand has announced the appointment of Vandita Pandey to the newly created role of Chief Marketing Officer for both snacks and beverages. Pandey comes from Frito-Lay (a PepsiCo company) in the United States where she has spent the last 11 years in roles that span across marketing, corporate strategy, insights and […]
A bunch of well-known Aussie musicians have been called upon to feature in a new digital marketing campaign by Destination NSW geared at convincing Australian travellers to take a road trip in the state. Informed by audience insights captured through consumer travel websites Sydney.com and VisitNSW.com, the ‘Road Trips’ campaign uses the top searched items, […]
In this guest post, DDB Sydney MD Priya Patel (pictured) discusses why DDB is supporting the launch fo shEqual, an advertising equality initiative from Women’s Health Victoria… shEqual, which launched last week, encourages advertisers and agencies to seriously consider the work we produce and how, collectively, we can move away from tired stereotypes and sexualised […]