Macleay College Launches The Modern Day Arts Degree

Macleay College Launches The Modern Day Arts Degree

Generation NOW has deemed the currency of communication to be digital, so Macleay College has launched two new Digital Media courses.

From YouTube, Instagram, Vines, Snapchat and social channels that don’t even have a name yet, everyone wants engaging and entertaining content, fast. It’s a race between brands to see who can develop timely, strategic and snackable content that is shared and liked around the world.

Over the last ten years the media, marketing and advertising landscape has changed rapidly and professionals now need to be multi-skilled more than ever. That’s why in 2017 Macleay College is introducing Digital Media courses to take the digitally savvy generation and teach them the skills and know-how to succeed in the digital age.

“In the future, every business will need to have a person who can create digital content”, claims Chantal Abouchar, Founder and CEO of Australia’s first Media Accelerator THE STUDIO. “Likened to the modern day arts degree, the Digital Media course is designed to create well-rounded graduates who are highly employable.”

With job titles being created almost daily, Digital Media graduates have unlimited career options.

“Career paths are no longer linear. We need to be developing creative thinkers, strategists, problem solvers who can apply a concept to any form of media and are not limited by the media they have training in,” according to Macleay College head of faculty, Ian Thomson.

UX specialist Kim Chatterjee commented, “In the future we will need graduates who can solve problems no matter what their nature. Then as they gain more industry experience they can move into strategic roles”.

Macleay College has a long history of collaborating closely with industry: from working on client briefs to completing internships, students are exposed to the real working world from day one.

More about Digital Media at Macleay College:

  • Diploma of Digital Media- 1 year
  • Bachelor of Digital Media- 2 years
  • Available in Sydney & Melbourne
  • Study full-time or part-time
  • FEE-HELP available

 




Please login with linkedin to comment

Win

Latest News

Scroll Media Recruits Costa Panagos From Twitch
  • Advertising

Scroll Media Recruits Costa Panagos From Twitch

Digital publisher network Scroll Media has employed ex-Amazon Twitch gaming executive Costa Panagos (lead image) to strengthen its Scroll Gaming capability. Panagos is highly experienced in game advertising and media sales professional with two years in account management at Twitch and three years in media sales at News Corp, so will bring his extensive media agency […]

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
  • Technology

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs

School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]

General Motors Snares Heath Walker From Scania
  • Advertising

General Motors Snares Heath Walker From Scania

General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]