Macca’s Gets In The Spirit Of Australia Day With ‘Strayan’ Outdoor Campaign Via DDB

Macca’s Gets In The Spirit Of Australia Day With ‘Strayan’ Outdoor Campaign Via DDB

This week, McDonald’s (or Macca’s as it’s known Down Under) is celebrating Australia’s iconic colloquialism by changing the spelling of their menu items to match the country’s unique use of the English language.

Across the nation, the posters created by DDB Sydney pay tribute to the Aussie take on classic Macca’s menu items, inviting people to celebrate with a Bakeneg Mugmufn, Lar Tay or a Filadafsh.

Check out the posters below:

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CREDITS:

DDB Sydney

Chief Creative Officer – Ben Welsh

Executive Creative Director – Tara Ford

Head of Art – Noah Regan

Art Director/Copywriter – Noah Regan

Copywriter – Matt Chandler

Managing Director – Priya Patel

Group Business Director – Lisa Hauptmann

Senior Business Manager – Catherine Cumming

Senior Business Manager – Andrew Inman

Senior Print Producer: John Wood

Senior Finished Artist: Jose Rodrigues

 

McDonald’s Australia

CMO – Jenni Dill

Director of Marketing – Jo Feeney

Group Brand Manager, Marketing – Amanda Nakad

Brand Manager, Marketing – Nichole Tsiros

 

Media: OMD




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