This summer Macca’s and VML have developed The Summer Playground – tapping into the fun, free spirit of summer and encouraging creativity through Macca’s frozen beverages.

Partnering with Snapchat, an Australian-first ‘Snapchatable’ cup will appear in all restaurants nation-wide today. Guests can get creative and apply their favourite Snapchat Lens to the unique cup design. They can also unlock a suite of Geofilters throughout summer with a unique Snapchat code printed on the cup. The most creative Snaps sent to @Maccas will be featured on their daily Story.

A unique series of Snapchat Geofilters and Lenses will also form part of the summer campaign, allowing
customers plenty of opportunities to get creative and share their ultimate summer moments.

Mark Wheeler, director digital, McDonald’s Australia said: “Snapchat is all about getting creative and expressing yourself. We’ve decided to have some fun with our new cups, which lets Snapchat users visiting McDonald’s access a custom filter or play with an animated lens right on our cups.”

Aden Hepburn, managing director ECD, VML Australia said: “We’re excited to bring Australian-first experiences to the platform and think customers will have a lot of fun with the ‘Snapable’ cups.”

CREDITS

McDonald’s Credits

Director Digital – Mark Wheeler

Director Marketing – Jo Feeney

Senior Brand Manager – Tim Kenward

Digital Media Manager – Sarah Harrington-Birch

Brand Manager – Amanda Belz

Digital Engagement Manager – Zoe Condon

VML Credits

Managing Director & ECD– Aden Hepburn

Creative Group Head – Frank Martelli

Associate Creative Director – Matt Geersen

Art Director – Louise McQuat

Designer/Illustrator – John Reyes

Senior Copywriter – Sean Vrabel

Producers – Rebeckah Bakouris , Edward Krause, Matt Barber

Senior Account Director – Simon Kawaguchi

Senior Account Manager – Ellyn Dupuis

Strategy Director – David Di Veroli

Senior Strategist – Louise Peacock

Social Media Manager – Christian Love