This summer Macca’s and VML have developed The Summer Playground – tapping into the fun, free spirit of summer and encouraging creativity through Macca’s frozen beverages.
Partnering with Snapchat, an Australian-first ‘Snapchatable’ cup will appear in all restaurants nation-wide today. Guests can get creative and apply their favourite Snapchat Lens to the unique cup design. They can also unlock a suite of Geofilters throughout summer with a unique Snapchat code printed on the cup. The most creative Snaps sent to @Maccas will be featured on their daily Story.
A unique series of Snapchat Geofilters and Lenses will also form part of the summer campaign, allowing
customers plenty of opportunities to get creative and share their ultimate summer moments.
Mark Wheeler, director digital, McDonald’s Australia said: “Snapchat is all about getting creative and expressing yourself. We’ve decided to have some fun with our new cups, which lets Snapchat users visiting McDonald’s access a custom filter or play with an animated lens right on our cups.”
Aden Hepburn, managing director ECD, VML Australia said: “We’re excited to bring Australian-first experiences to the platform and think customers will have a lot of fun with the ‘Snapable’ cups.”
CREDITS
McDonald’s Credits
Director Digital – Mark Wheeler
Director Marketing – Jo Feeney
Senior Brand Manager – Tim Kenward
Digital Media Manager – Sarah Harrington-Birch
Brand Manager – Amanda Belz
Digital Engagement Manager – Zoe Condon
VML Credits
Managing Director & ECD– Aden Hepburn
Creative Group Head – Frank Martelli
Associate Creative Director – Matt Geersen
Art Director – Louise McQuat
Designer/Illustrator – John Reyes
Senior Copywriter – Sean Vrabel
Producers – Rebeckah Bakouris , Edward Krause, Matt Barber
Senior Account Director – Simon Kawaguchi
Senior Account Manager – Ellyn Dupuis
Strategy Director – David Di Veroli
Senior Strategist – Louise Peacock
Social Media Manager – Christian Love
