B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • AFL
  • Pinterest
  • AI
  • News Corp
  • Cairns Hatchlings
  • NRL
  • Married At First Sight
  • Channel 10
  • oOh!Media
  • Anthony Albanese
  • WPP
  • Thinkerbell
  • Special
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Macca’s Celebrates The State Of Origin Fandom Via DDB Sydney
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Macca’s Celebrates The State Of Origin Fandom Via DDB Sydney
Marketing

Macca’s Celebrates The State Of Origin Fandom Via DDB Sydney

Staff Writers
Published on: 22nd June 2023 at 9:54 AM
Edited by Staff Writers
Share
2 Min Read
SHARE

McDonald’s Australia is celebrating the love of footy, and both blue and maroon-blooded rugby league fans, in a pair of 360 campaigns which went live for the State of Origin Series.

Created by DDB Sydney, the NSW film features league stars Nathan Cleary, Brian To’o, Isaah Yeo and Millie Boyle, represents fans who have supported their footy team for life, and spotlights the art of always putting the team first – whether that be donning your blue wig on game day or providing your team with McCafé coffee.

The QLD counterpart leans into the joy of painting your face – or your car – in your team’s colours and wearing your favourite jersey to a first date.

“We love our league up here,” quips league legend Jonathan Thurston in the Macca’s Drive-Thru, joined by Tino Fa’asuamaleaui, Patrick Carrigan, and Valentine Holmes who also appear in the spot.

The OOH creative captures the magic moment the boys see their post-game feed. The campaigns champion a love a footy by celebrating fan behaviours unique to both states – focused around the comaradery of the universally loved ritual of a pre- or post-game Macca’s meal, win or lose. This is highlighted across TV, OOH, social, broadcast integration, radio and CRM.

McDonald’s Australia marketing director, Amanda Nakad said: “There’s a real magic in the air on Origin night, and it’s the love of footy. Given how much Macca’s loves footy, expressed through our New South Wales and Queensland Rugby League partnerships, we wanted to celebrate the game and its fans on one of the biggest nights of the rugby league calendar.”

DDB Sydney creatives Patrick Allenby and Nick Cole said: “Macca’s is as mad about footy as the two states involved in Origin, so these spots show just how much NSW and QLD are lovin’ the game.”

Credits:

Client: McDonald’s Australia

Agency: DDB Sydney

Sponsorship agency: Gemba

Media agency: OMD Create

TV production: Powered by Nine

Photography: Chris Budgeon

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

Share
Nehir Hatipoglu
By Nehir Hatipoglu
Follow:
Nehir joined B&T in early 2023 as an editorial coordinator and journalist after graduating from the University of Sydney with a degree in Media & Marketing in 2022.

Latest News

FISHER Taps Grammy-Nominated Producer Chris Lake For Pop-Up Gig in Sydney Via Liquid I.V., TEG, FleishmanHillard, Live Agency & RIFLE
20/05/2025
Cookies May Linger, But Aussie Consumers Are Already Moving On
20/05/2025
Ogilvy Network ANZ Unites Social & Influence Expertise Under Social@Ogilvy Banner
20/05/2025
Customer Vs Employee Value Propositions: The Disconnect & How To Fix It
20/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?