McDonald’s Canada has introduced the power of song in a new campaign that celebrates (vilifies?) friends who always steal your fries.
The brand campaign via Quebec-based creative agency Cossette isn’t so much about chip thieves but really a reminder of all the little things we’ve probably missed during lockdown.
Called “Steal My Fries”, the ad sees a young man pine for his frie poaching mate through a clever little ditty.
It’s good fun, comes with a simple, positive message and – when it comes to the food stealing – probably something we can all relate to. Check it out below:
