Menswear brand M.J. Bale has chosen the Partnerize Partner Management Platform (PMP) to expand its partner marketing program, both within and beyond the affiliate channel.
M.J. Bale, which only recently became active in partner marketing, plans to use the Partnerize PMP to establish a range of new types of partnerships, including relationships with complementary leading brands in Australia.
M.J. Bale head of e-commerce and digital Elle Kuiters said: “Our initial experiences in affiliate has been promising, and we’re eager to go deeper into more sectors of the partner marketing space.
“We selected Partnerize due to the company’s deep experience in enabling a wide variety of partner relationships, from affiliate to influencers to brand-to-brand programs.”
As a part of its work for M.J. Bale, the APAC Partnerize team will be making introductions between the company and other leading Australian brands that share similar brand values and can provide additional customer acquisition avenues for M.J. Bale.
Partnerize VP of customer success across the APAC region, Alix Simpson, said: “We’re delighted to add another iconic Australian brand to our retail client base, joining the likes of THE ICONIC, SurfStitch and Dan Murphy’s.
“We’re looking forward to working closely with M.J. Bale to grow their partner program and begin a range of innovative partnerships using our technology.”
M.J. Bale’s strategic selection of Partnerize was also driven by several other key platform capabilities, including the ability to expand into other regions through partnerships, access to more granular data and reporting, and seamless payment management across multiple geographies and types of partner agreements.
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