M.J. Bale Taps Partnerize To Expand Partner Marketing Program

M.J. Bale Taps Partnerize To Expand Partner Marketing Program
SHARE
THIS



Menswear brand M.J. Bale has chosen the Partnerize Partner Management Platform (PMP) to expand its partner marketing program, both within and beyond the affiliate channel.

M.J. Bale, which only recently became active in partner marketing, plans to use the Partnerize PMP to establish a range of new types of partnerships, including relationships with complementary leading brands in Australia.

M.J. Bale head of e-commerce and digital Elle Kuiters said: “Our initial experiences in affiliate has been promising, and we’re eager to go deeper into more sectors of the partner marketing space.

“We selected Partnerize due to the company’s deep experience in enabling a wide variety of partner relationships, from affiliate to influencers to brand-to-brand programs.”

As a part of its work for M.J. Bale, the APAC Partnerize team will be making introductions between the company and other leading Australian brands that share similar brand values and can provide additional customer acquisition avenues for M.J. Bale.

Partnerize VP of customer success across the APAC region, Alix Simpson, said: “We’re delighted to add another iconic Australian brand to our retail client base, joining the likes of THE ICONIC, SurfStitch and Dan Murphy’s.

“We’re looking forward to working closely with M.J. Bale to grow their partner program and begin a range of innovative partnerships using our technology.”

M.J. Bale’s strategic selection of Partnerize was also driven by several other key platform capabilities, including the ability to expand  into other regions through partnerships, access to more granular data and reporting, and seamless payment management across multiple geographies and types of partner agreements.

Please login with linkedin to comment

M.J. Bale Partnerize

Latest News

DrinkWise Launches Bounce Back Podcast
  • Media

DrinkWise Launches Bounce Back Podcast

DrinkWise has launched a new podcast series named Bounce Back featuring prominent Australians talking about how they overcame adversity. The series launched yesterday with Australian Test Cricket Captain Tim Paine speaking candidly about how seeking professional support helped him beat his mental demons and save his cricket career.

Facebook Weighs Up Political Ad Ban
  • Technology

Facebook Weighs Up Political Ad Ban

Despite the gold embroided satin sheets & pillows filled with dodo down, apparently Mr Zuckerberg is not sleeing well.

by B&T Magazine

B&T Magazine
Statue of Justice with scales in lawyer office. Legal law, advice and justice concept
  • Partner Content

How LegalVision Is Disrupting Law With Digital

Here at B&T we're big supporters of media law. Our defamation lawyer's brand new Mercedes testament to our commitment.

Partner Content

by Marketo, an Adobe Company