M&C Saatchi create ‘Sleeping Beauty’ campaign for Moccona coffee

M&C Saatchi create ‘Sleeping Beauty’ campaign for Moccona coffee

Moccona employs their European heritage in their new campaign shot entirely in Rome.

The M&C Saatchi created-campaign alludes to the fairy tale “Sleeping Beauty.” 

The beautifully shot advertisements depict  a woman enjoying the experience of “waking up to something special” in the form of Moccono’s new breakfast blend “Awaken."

Marketing Director Rena Chatterjee said, “we want to remind Australians to start their day with a great cup of coffee. M&C Saatchi have done a great job of bringing this to life with the Sleeping Beauty ad.

M&C Saatchi Executive Creative Director Ben Welsh said, “It's great to do some good old fashioned story telling, particularly when you can capture the authenticity of character and place like this. Thank you Rena.”

The campaign went live last night (Sunday) with 45 and 30 second TVCs and a 60-second cinema spot.




Please login with linkedin to comment

Latest News

Scroll Media Recruits Costa Panagos From Twitch
  • Advertising

Scroll Media Recruits Costa Panagos From Twitch

Digital publisher network Scroll Media has employed ex-Amazon Twitch gaming executive Costa Panagos (lead image) to strengthen its Scroll Gaming capability. Panagos is highly experienced in game advertising and media sales professional with two years in account management at Twitch and three years in media sales at News Corp, so will bring his extensive media agency […]

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
  • Technology

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs

School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]

General Motors Snares Heath Walker From Scania
  • Advertising

General Motors Snares Heath Walker From Scania

General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]