In the crucial final week before the closure of the postal vote, production company Luscious International has been encouraging people to vote ‘yes’ through a unique VR experience.
‘Virtual Equality’ is centred on Dan and Thomas, a loving couple who were legally married in Auckland last month. Because we can’t experience a legal same-sex marriage in Australia, the couple invited Aussies to experience their wedding in VR.
All the emotional highlights of the wedding ceremony were captured using 360 video. The public and politicians were invited to attend a ‘virtual wedding’ held at First Fleet Park, Circular Quay, where they could experience all of the love and joy of a legally recognised same-sex marriage.
Hundreds of people of all ages lined up to experience the VR event, with responses ranging from laughter to tears.
Both the Auckland and Sydney weddings were documented by director Lou Quill, to create an online film, launched last Friday. The 360 film, also directed by Quill, was created in partnership with Staples VR.
Hundreds of rainbow-branded Google Cardboard headsets have also been distributed to influencers and politicians around the country, letting them experience the wedding in VR.
Out-of-Home media company JCDecaux New Zealand has appointed business growth specialist Adam McGregor in preparation for its bid to win upcoming local government street furniture tenders across the country. With contracts for the provision of street furniture including bus shelters across New Zealand up for renewal from late 2022, they collectively represent the biggest advertising […]
Fetch TV has announced that ABC iview will soon be available as a dedicated Virtual Playlist Channel on the Fetch platform. Virtual Playlist Channels (VPCs) were developed by Fetch to promote content discovery, and to provide a clear bridge between the traditional world of linear TV and the growing availability of on demand content via […]
Jackie Gillies, businesswoman, psychic medium and cast member of The Real Housewives of Melbourne is bringing her sassy, inspirational and adventurous spirit to her new podcast Shine It Up, With Jackie Gillies, which launches today via Acast. Hosted and distributed by the creator-first podcast company Acast, the show will offer listeners inspiration and motivation to […]
Crowdsourcing platforms DesignCrowd and BrandCrowd are promoting vaccination efforts in a unique way, launching a logo redesign contest among their networks of designers. The initiative saw iconic Australian brands such as Hungry Jack’s, Jetstar, JB Hi-Fi, and Bunnings undergo a redesign. “We thought it would be fun to see some other iconic Australian brands back […]
Jillian Davison has been named editor-in-chief of the recently relaunched Harper’s BAZAAR Australia. She will oversee all content, development and creative direction across the iconic magazine’s digital and brand platforms. Davison (pictured) succeeds Eugenie Kelly, who recently stepped down to pursue other opportunities. The announcement was made by Maureen Jordan, publisher of Harper’s BAZAAR Australia […]
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]