Strategic creative and digital agency HBT has announced the appointment of Luke Kelly as a partner.
The announcement, which coincides with the agency’s 21st birthday, will see Kelly (pictured above, middle) join co-founders David Hayes (pictured above, left) and Michael Berry (pictured above, right) on HBT’s leadership team.
Luke brought over 15 years of relevant experience to HBT when he joined HBT in 2014 as digital director, having helped launch and grow online betting exchange Betfair in the UK and Australia, as well as running his own digital agency.
Kelly said becoming a partner at HBT was a natural progression.
“From the get-go David, Michael and I have shared the view that digital should have a place at the table right from the beginning of any new client relationship,” he said.
“Because of this, we tackle client tasks collectively as a team, which allows us to effectively define the best way to communicate a message and/or achieve a desired outcome. That integration has been a big contributor to the success of clients’ communications strategies.”
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