Lucozade Energy is taking its Energy Beats Everything campaign back to biblical times with the first ever telling of the David and Goliath prequel story.
The campaign, by Grey London, puts the rift between the young shepherd and his adversary in a more modern context, with a comedy film and an accompanying hand-painted oil poster.
The film was directed by acclaimed US comedy director Harold Einstein. Check it out below:
Commenting on the ad, Steven Hind, head of marketing at Lucozade Energy, said: “Our ‘Energy Beats Everything’ platform allows for great creativity.
“Our Tomb Raider and David & Goliath adverts are two brilliantly unique and entirely separate creatives, but both deliver a simple truth to our consumers; championing the idea that with commitment and determination nothing will stop them.”
Caroline Pay, Co-CCO at Grey London, said: “When you’re working with a brand as special as Lucozade Energy, you need to work with equally special talent to realise your ideas.
“Boris and Julie, and of course the genius that is Harold, were the dream team for the job, helping us bring to life the story of David and Goliath, and why it all kicked-off in the first place.”
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