Lucky Cat Takes Nut-Fuelled Voyage Of Self-Discovery In Lucky Nuts Campaign Via Saatchi & Saatchi

Lucky Cat Takes Nut-Fuelled Voyage Of Self-Discovery In Lucky Nuts Campaign Via Saatchi & Saatchi
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Select Harvests has launched ‘Eat Lucky. Live Lucky’, a new positioning and integrated brand campaign for its household favourite, Lucky Nuts.

Lucky Nuts has not released a national consumer campaign for some time and required a memorable hook to remind consumers of the brand – in particular the brand name.

Created by Saatchi & Saatchi, the national campaign is set to launch on broadcast television, across social and in print. Jae Morrison from Finch directed the campaign film.

Suzanne Douglas, General Manager Consumer at Select Harvests, says: “For over 60 years, Lucky Nuts has been trusted by Australians for cooking, baking and snacking. We’re proud to bring a memorable campaign like this to market at a time when all Australians could do with a good laugh.”

Simon Bagnasco, Executive Creative Director of Saatchi & Saatchi, adds: “As a child the only time I ever saw a nut was from the inside of a chocolate bar. Turns out they’re actually quite good for you. Which is one of the reasons I’m so pleased we could be part of this tremendous campaign.”

Campaign Credits:

Client: Select Harvests

General Manager Consumer: Suzanne Douglas

Head of Marketing and Innovation: Angela Piasente and Rebecca Lowth

 

Creative Agency: Saatchi & Saatchi Melbourne

Chief Creative Officer: Mike Spirkovski

Executive Creative Director: Simon Bagnasco

Creative Director: Lee Sunter

Executive Producer: Lucy Trengove

Producer: Zena Bartlett

Senior Digital Producer: Nick Baum

Senior Art Director: Tim Yates, Trong Ronakiat

Senior Copywriter: Kerem Sekerci

Digital Designer: Jarryd Hood

Creative Content Producer: Heather McKean

Designer: Alice De Saulles

Group Account Director: Lucy Haworth

Senior Account Manager: Pip Rayner

Executive Strategy Director: Alex Speakman

Managing Director: Mark Cochrane

 

Production Company: Finch

Director: Jae Morrison

Producer: Nick Simkins

DOP: Jordan Maddocks

 

Post Production:

ARC Edit: Lucas Baynes

Ed Coyle

Atticus

 

Photography:

Turtle Pictures: Gerry Colley

 

Sound: Risk Sound 

Sound Engineer: Dee Gjedsted

 

Music: Lank & Tank

 

Media: Cole Media

General Manager: Candice Cole

Group Account Director: Sophie Carkeek

Digital Director: Thi Thu Pham

 

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