Are orgasms the missing step in Aussies’ skincare routine? Lovehoney and Fayshell think so. The leading sexual wellness and skincare experts are partnering to launch Orgasmic Skin: where beauty and pleasure meet for a revolutionary skincare experience via CampaignLab.
The world-first pop-up clinic in Sydney will provide Aussies with a unique way to achieve glowing, youthful skin through the scientific and consumer-backed benefits of orgasms.
A University of Michigan study found that orgasms help release oestrogen which boosts collagen and has anti-aging benefits. Lovehoney research revealed that those who experience the benefits of sexual activity, 71% noticed a healthier glow, 37% experienced clearer skin and 9% even noticed smaller pores.
Orgasmic Skin will give Aussies everything they need to up their skincare game in a way that feels good – really good. All treatment are free and include:
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O treatment: the facial blends traditional treatments with orgasm-boosting advice for a radiant glow inside and out. Includes a consultation with Lovehoney’s sexologist, Christine Rafe
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‘Glow at Home’ Bag: Featuring a personalised Orgasmic Skin Care Plan and free Lovehoney sex toy for long-term benefits
“Social media is flooded with the latest skincare trends and routines. We wanted to join the conversation with our partners Lovehoney and redefine beauty routines using the scientifically backed connection between pleasure and skin health,” said founder and director of CampaignLab, Andy Scales.
“Orgasmic Skin gives Aussies a chance to try this new pleasure-based self care for free and get expert advice to kick off a new glowing skincare routine”.
Charlie Ganzen, Director at Lovehoney believes the campaign is yet another great example of how Lovehoney is breaking down barriers when it comes to normalising sexual wellness.
“As a brand we’re all about promoting sexual happiness and making it part of everyday conversations. We know that the benefits of orgasms go far beyond the bedroom and our Orgasmic Skin campaign highlights that perfectly.
”The feedback so far has been incredible. Within 48hrs of launching, we were fully booked and had more than 1,200 people on the waitlist for the next batch of appointments,” added Ganzen.
