Lovatts Media has purchased Nourish magazine from Blitz Publications in a last-minute deal that has ensured the title continues to be published in Australia.
Rachael Northey, CEO of Lovatts Media, believes the demand for high-quality niche magazines is growing rather than declining.
Building on the successful 2017 launches of their popular mindfulness titles Breathe, Teen Breathe and Audrey Daybook, Northey and her leadership team felt that a food and wellbeing title would make an excellent addition to their portfolio.
With this in mind, Northey approached Blitz to offer Nourish a new home.
“Against the backdrop of many publishers closing titles, our magazines are defying the trend and performing very strongly,” she said.
“One of our core beliefs is that magazines should be filled with content worth paying for, rather than being heavily diluted with ads.
“This commitment allows us to create magazines that draw a passionate audience of loyal readers. It also gives us the ability to carefully choose the brands we partner with – creating value for our readers and advertisers alike.”
In keeping with Lovatts Media’s ethos, Nourish will undergo a redesign with a focus on sustainability and plant-based living. An editor is yet to be appointed to the title.
First launched in March 2013 by Blitz Publications and Multi-Media Group, Nourish was aimed at professional women seeking recipes, nutritional content and eating plans, and was one of Blitz’s flagship magazines.
Earlier this month, Blitz went into liquidation, which threatened closure of a number of titles, including Nourish.
Silvio Morelli, former CEO of Blitz Publications, said: “I am delighted that Nourish magazine has found a new home with Lovatts Media, who I’m sure will take the title to a whole new level. I wish the Lovatts team all the best with this beautiful title.
“The Blitz team are so proud to see how far it has come and look forward to seeing its further evolution with the new design on the shelves in a few months.”
Nourish will be published monthly in print and online. It will be available in retailers nationally, including newsagents, Coles, Woolworths and independents, and via subscription.
Over recent days reports in the UK have suggested that bosses of the Paris-headquartered Publicis Groupe had sounded out a private equity firm for a possible part or full sale. The rumours were first reported on UK media site Campaign last week and have since been embellished further in the media in previous days. The […]
On 31 March, the Sailor Jerry Rolling Stone Australia Awards will be celebrating the achievements of the breadth of Australian musicians from what has been a trying and unpredictable 2020. Today, Rolling Stone Australia has revealed the nominees for the event, paying homage to the year that was in music. The Brag Media, Australia’s number […]
Content discovery and native advertising platform Taboola has announced the beta of ‘Taboola Stories’, a new way for publishers to engage readers through short-form video. Publishers will be able to embed Taboola Stories within their homepages and articles in mobile environments, presenting readers with constantly updated recommendations that, once selected, launch vertical, mobile-friendly stories that […]
The Australian metropolitan commercial radio audience grew by two per cent to nearly 11.1 million listeners in 2020, in a year dominated by COVID-19 which saw the number of people listening at home jump by eight per cent to 6.4 million. Commercial Radio Australia’s annual listening summary, based on an average of the five official […]
Australian congenital heart disease profit-for-purpose charity HeartKids has launched a new brand strategy, identity and logo created by independent brand and design agency Hulsbosch. Leaders in the fight to conquer congenital heart disease, HeartKids aims is to raise awareness of the disease, as well as enhance the conditions’ profile as a health priority to a […]
TotallyAwesome, the Asia Pacific’s most advanced forum for kids and brands to safely interact via the internet, is launching a new service for brands to connect with young audiences. The business has also engaged an eminent Melbourne-based paediatric psychologist to assist with appropriate brand and audience connectivity. The new service, called AwesomeLTV, is an acceleration of TotallyAwesome’s abilities to […]
Nine Entertainment SVOD service Stan has revealed its original series, RuPaul’s Drag Race Down Under, will be arriving to the platform in 2021. The eight-part, first-ever local adaption of the global hit series will see “the most fabulous” and “fierce” local drag queens compete to be the first ever Down Under Drag Race Superstar, Stan […]
In his first post for 2021, B&T regular Robert Strohfeldt points his magnifying glass at digital media’s hype and argues it’s possibly not cracked up to all it purports to be… In the past few months, I have seen many CVs of young graduates seeking a career in marketing and/or advertising. I could fool myself […]
B2B marketing agency McCorkell has announced that it has been appointed an official Asia-Pacific partner of RainFocus, the next-generation event marketing and management platform. The collaboration will see both companies come together to shake up the end-to-end event service model across APJ. “As the only true integrated event marketing and management platform servicing everything from […]