Comparison service Compare the Market (CTM) has announced the appointment of Louisse Brady as general manager of brand.

Brady will head up CTM’s brand division, reporting to chief marketing officer Jenny Williams.

She joins CTM with 20 years’ experience in growing brands nationally, with a particular focus on strategic transformation through the convergence of brand, marketing, sales and customer experience.

Brady was most recently a senior manager of brand enablement and sponsorship at Credit Union Australia. She has also worked as a strategic marketing lead at RACQ, were she was responsible for repositioning the company’s membership base.

Williams said: “We are delighted to welcome Louisse to CTM. Her experience working across multi-vertical portfolios means she was an obvious choice to lead CTM’s brand team.

“We have invested heavily in our customer experience channel, which will be further strengthened by Louisse’s commitment to putting our customer at the heart of our business, ensuring we offer consumers a best-in-class experience.”

“Louisse joins the business at an exciting time for CTM, as we have recently launched our ‘Simplesness’ philosophy, which is a whole-of-business initiative designed to empower people to save time and money, and to get the most out of their household budgets.”

Commenting on her appointment, Brady said: “CTM has a fantastic leadership team with a genuine desire to stretch the business to deliver the best customer experience.

“I have always been driven by the relationship between marketing, sales and customer experience, and have found CTM’s approach to this collaboration empowering.”