Loud&Clear’s most recent campaign for Sportsbet.com.au was a smashing success. Sledging poms – taking the piss out of poms in a humourous way – has historically been the privilege of Australian cricketers, who are known for bowling exceptional pearlers.
Sportsbet approached Loud&Clear with a plan to bring the banter back to The Ashes. Together, they cooked up a social campaign that gave Australians the chance to sledge the Barmy Army from the comfort of their couch.
They created that outlet, by hooking up a pair of bowling machines to Twitter and Facebook, which, when Fans registered a belting sledge – fired an actual, real life cricket ball at a Pommy cricket box piñata and gave them a chance at winning the $10,000 prize pool.
Australia sledged its heart out.
The Pommy box held in there, copping a battering for almost a week — 70,000 sledges in just under seven days — before it finally imploded just as the fourth day of the first Test was starting, making our lucky winner a whole heap richer.
The lucky winner – a passionate cricket fan from WA.
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