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Reading: Loud&Clear Looks At Melbourne’s Appeal Since Capital Voted Most Live-able City Again
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B&T > Marketing > Loud&Clear Looks At Melbourne’s Appeal Since Capital Voted Most Live-able City Again
Marketing

Loud&Clear Looks At Melbourne’s Appeal Since Capital Voted Most Live-able City Again

Phoebe Jamieson
Published on: 20th August 2015 at 9:08 AM
Phoebe Jamieson
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2 Min Read
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Melbourne has been voted the world’s most liveable city for a fifth-straight year. Loud & Clear’s work for Tourism Victoria explores what makes Melbourne the best city in the world to live in.

Illustrated by Melbourne artist, Kate Moon, the animation takes in iconic scenes from around the city. In keeping with the overarching theme of five in a row – the creative focused on five quirky facts about Melbourne, chosen to engage both international and local social media audiences.

Joel Beath, head of content Loud & Clear said, “in developing the animations we wanted to create a local, Melbournian feel to the campaign. Kate was the natural choice for this. The animation brings together a bunch of Melbourne facts – some well-known and some more obscure ones that many wouldn’t know about Melbourne.”

“Already the animation has received over 38,000 views on Facebook and is also featured on Twitter where it has had over 171 retweets,” Beath commented.

https://www.youtube.com/watch?v=psQ0mg2fj8M

The EIU’s Liveability Ranking assesses living conditions in 140 cities across the globe by assigning a rating across five broad categories. These include: stability; healthcare; culture and environment; education; and infrastructure.

Melbourne is the first city to have been given the accolade for five consecutive years.

Credits

Creative Agency: Loud&Clear

Creative Director: Joel Beath

Sound: Nick Can Cuylenberg

Illustration: Kate Moon

Animation: Cam Gough

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By Phoebe Jamieson
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I love what I do, I love making brands shine and I love rolling up my sleeves and getting stuck in. I am a natural communicator and as such my work is not work, but a pleasure for which I get financially rewarded – what more could a girl ask for? Having worked both client and agency side, I can relate to the needs of clients while possessing the ability to multi-task across numerous projects that have individual implementation requirements, time/budget restrictions and client management – a strong pre-requisite when working agency side. As for studies… I have a Bachelor of Fine Arts, a Post Graduate Diploma in Communications & Public Relations and numerous certificates in design related software (Adobe InDesign, Photoshop and Dreamweaver). Take a look at my website: www.phoebejamieson.com.au

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