Lotto Launches New Campaign Via VMLY&R Brisbane

Lotto Launches New Campaign Via VMLY&R Brisbane
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VMLY&R Brisbane has unveiled its latest work for Lotto. Called “Lotto, There’s No Nicer Feeling” the campaign is set to Julia Stone’s version of Wouldn’t It Be Nice and tells simple and heartfelt stories of how Lotto winners share their winnings to connect with family and friends.

The campaign launches with a 60 second film, followed by 3 x 45 second spots showcasing stories that illustrate the sentiment that while winning a million dollars is nice, there is no nicer feeling than sharing.

Jo Millington, client service director, VMLY&R Brisbane said the campaign needed to honour Lotto’s 40-year heritage and status as the category’s flagship brand, but also needed to modernise in order to attract new customers.

Millington said: “Every day we relish working with such an iconic brand but partnering so closely with our client on this significant project has been incredibly rewarding.”

“We knew sharing with family and friends was still the key motivational driver behind playing Lotto, so the platform was developed on the belief that, winning is nice, but there’s no nicer feeling than sharing,” added Paul Nagy CCO, VMLY&R.

“The campaign is shot mostly in black and white, to create a look that’s as special as the relationships we’re depicting and the wash of colour enhances the feeling.”

Dave Liddell, senior marketing manager Lotto said: “It’s a brand truth that winning Lotto takes away some of life’s pressures, so people can connect with the ones they love. This platform brings that to life beautifully.”

Credits

TABCORP

Head of Brand – Lotteries – Ben Johnson

Senior Marketing Manager -Dave Liddell

Senior Brand Manager – Gina Gilmore

Brand Manager – Kelly-Maree Caris

Assistant Brand Manager – Paris Mann

VMLY&R

CCO – Paul Nagy

Strategy Director – Andrew Kolb

Associate Creative Director – Chelsea Parks

Associate Creative Director – Guido Pecego

Creative Group Head – Jim McKeown

Client Service Director – Jo Millington

Senior Account Director – Gen Leonard

Account Manager – Peyton Taylor

Account Executive – Charlotte White

Head of Broadcast and Content – Mignon van Weeren

Agency Producer – Katrine Bowman

SWEETSHOP

Director – Louis Sutherland

DOP – Marty Williams

Executive Producer – Llew Griffiths

TV Producer – Breigh Sutherland

ARC EDIT

Editor – Simon Price

Post Producer -Jess Calvert

Alt VFX

VFX Supervisor/Flame Artist – Dave Edwards

Colourist – Billy Wychgel

Lead Compositor – Murray Smallwood

Post Producer – Helise Andreoli

Cutting Edge

Sound Design, mix and SFX – Mike Lange

Post Producer – Aysha Jones

Photography

Toby Dolman

 

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