Update 2.10pm: Editor of RendezView Sarrah Le Marquand has responded to the Facebook post. Read her response here.
Fitness wear brand Lorna Jane is in the spotlight again, this time from former employee Vanessa Croll who claimed Lorna Jane used her.
Croll, who is a journalist for News Corp’s RendezView and worked at Lorna Jane around 10 years ago as personal trainer, penned her thoughts in response to Lorna Jane Clarkson, the founder of Lorna Jane, appearing teary-eyed on 60 Minutes.
In the interview – which you can watch here – Clarkson detailed how recent months have been trying with much bad press circulating around the brand.
The fitness brand has been accused of bullying overweight staff, posting an ad searching for a receptionist/fit model of a certain size, and refusing journos from a press event.
After seeing the interview, former employee Croll took to RendezView to call out Clarkson on her claims about feeling vulnerable and her “crocodile tears”.
“It is not good enough to say the media is doing the wrong thing by you in reporting on certain events,” wrote Croll.
“Just explain yourself and get on with it. Don’t play the victim and call out the press for the ‘things they are saying about’ you, which is exactly what Clarkson did in her interview on Sunday night.”
Read her full article here.
Once the story was published on Facebook, Lorna Jane responded in a comment, saying it hadn’t been contacted for comment or opinion for the article, and wanted to tell its side of the story.
[fb_embed_post href=”https://www.facebook.com/couriermail/posts/10153548718992702/” width=”550″/]
B&T has contacted RendezView for further comment, but had not heard back at the time of publication. Lorna Jane replied to B&T’s request for comment with the statement above.
However, many have targeted the brand for its Facebook response post, leading the Courier Mail to write a follow up article.
Replies to the Lorna Jane comment on Facebook have some claiming it’s a bad PR response, a “nasty” response, and surprise the brand would choose this method to set the record straight.
B2B marketers could learn a thing or two from their B2C colleagues, argues WP Engine VP APAC sales Mark Randall in this guest post. It surprises me how many B2B organisations are not quite hitting the mark when it comes to reaching their audience. When talking directly to businesses, many brands are missing an opportunity […]
The majority of adverts uploaded to Facebook aren’t created for Facebook as its priority. This is causing huge inefficiencies and poor performance for brands, many of whom are facing up to shrinking budgets. Tom Phillips (main photo) managing director at Connecting Plots shares lessons from 12 campaigns they optimised for auto brands… It’s no secret […]
On Wednesday, 21 October 2020, the PR industry was bolstered by the launch of the Public Relations Institute of Australia’s (PRIA) first University Mentoring Program in New South Wales, adapting the traditional face-to-face program to a virtual format for the first time. In collaboration with the University of Technology Sydney (UTS), the PRIA NSW Young […]
JCDecaux has developed a dynamic digital campaign with live timetable data where commuters can access their money from MyPayNow while waiting for the bus. In an exclusive nationwide Out-Of-Home campaign, JCDecaux’s SMARTFRAME digital assets are broadcasting bus arrival times, letting commuters know how far away their next bus is – and just how easy it […]
Rokt has today announced an investment of US$80M. The capital will help accelerate research & development and support the expansion of its client base into new verticals and geographies as Rokt continues to make e-commerce smarter, faster, and better. The funding round was led by Rokt’s largest institutional shareholder TDM Growth Partners , and supported […]
PayPal Australia and Buy From The Bush have joined forces to launch a new online marketplace to showcase rural Australian small businesses in time for Christmas. The expanded partnership aims to build stronger connections between bush businesses and Australians in cities and suburbs across the country. The new Buy From The Bush Marketplace is an […]