Lorna Jane has taken the number one spot in the Retail Fashion category for its Facebook performance, according to the Social Pulse 2014 report. The Facebook page rated number 14 overall for pages ‘liked’ by fans.
The Report, which analyses Australia’s most engaging social media networks, has seen Lorna Jane surpass brands including Bonds, Nike, Country Road, sass & bide and General Pants Co with the highest engagement rate of 1.65% and share engagement of 14.05%.
Jessie Dean, Digital Media Manager for Lorna Jane says: “Lorna Jane has 40 international stockists. With Facebook ‘likes’ growing at over 4500 per week its clear that customers know the Lorna Jane experience doesn’t end when they buy something.”
Across other Lorna Jane social media platforms the blog Move Nourish Believe has experienced a 200% audience increase from 2013 with over 120,000 visits per week. The Lorna Jane e-commerce site receives sales equal to that of 16 stores.
Current social media statistics:
- Total Facebook fans – 984,394
- Total Instagram followers – 306,565
- Total social audience across all channels – 1,508,505