L’Oréal Australia has joined the Australian Influencer Marketing Council (AiMCO) to support the industry in elevating transparency and best practice in influencer marketing.
Represented by Emma Williamson Director CX & Social Media Governance, and Jenna Adamson Corporate Legal Counsel, L’Oréal Australia’s participation adds to the council’s highly experienced members drawn from influencer marketing tech, social media agencies, leading talent agencies along with influencers and content creators.
L’Oréal Australia, who have their own well-established global Influencer Charter and are recognised leaders in the area of influencer partnerships driving consumer engagement, join the newly formed AiMCO Marketer Advisory council as the first FMCG beauty brand.
“Influencer marketing is here to stay. We recognise it is a critical lever in how to engage new audiences, reconnect with our existing consumers and tap into forms of content that drives consumer trial and purchase,” said Williams.
“As an ever-present component in our media mix, it’s crucial that we get influencer marketing right. Consumers are savvy and if we want them to trust our brands, we need to ensure that the Influencers we work with share our values and are authentic & transparent.
“We are thrilled to have the opportunity to partner with AiMCO and other leading Australian influencer marketing businesses to help shape the landscape in an ever evolving marketplace.”
Detch Singh, a founding member and AiMCO’s Chair said: “We’re excited to welcome L’Oréal Australia as the first of many brands to be joining AiMCO as a member. Influencer marketing is core to the media mix and it’s natural for leading and innovative brands such as L’Oréal Australia to want to play a role in shaping its future. The newly formed AiMCO Marketer Advisory council will be essential in ensuring we are addressing the needs of brand marketers with our initiatives moving forward.”
