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Reading: That Looks Familiar! John Lewis’ Elton John Chrissie Ad Accused Of Plagiarism
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B&T > Campaigns > That Looks Familiar! John Lewis’ Elton John Chrissie Ad Accused Of Plagiarism
Campaigns

That Looks Familiar! John Lewis’ Elton John Chrissie Ad Accused Of Plagiarism

Staff Writers
Published on: 22nd November 2018 at 12:15 PM
Staff Writers
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The annual John Lewis Christmas ad ranks alongside the Super Bowl work and the Australia Day lamb ad as arguably the most anticipated TVC of the year.

And, yet again, the UK retailer delivered a superlative effort for Christmas 2018 with its Elton John retrospective courtesy of its creative agency, London’s Adam & Eve/DDB.

But now a rival agency – Fold 7 – has called out John Lewis for similarities to an ad it made for re-sale website Gumtree back in 2016.

The Gumtree ad, called “Opportunity starts on Gumtree”, showed a dad/daughter scenario as the father contemplates a second-hand piano as a Christmas gift and the life opportunities it could lead to.

Fold 7 is so adamant of the similarities of the two spots it’s even mashed the two ads together to prove the point.

Neither John Lewis or Adam & Eve/DDB have commented on the claims.

Check out the original Gumtree spot below, followed by John Lewis’ 2018 Christmas ad and the mash-up below:

Gumtree’s 2016 “Opportunity starts on Gumtree” ad:

John Lewis’ 2018 Christmas ad:

https://www.youtube.com/watch?v=mNbSgMEZ_Tw&t=8s

And Fold 7’s mash-up of the two:

https://youtu.be/PH1OXGLrbuA

 

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TAGGED: Adam & Eve/DDB, Christmas ad campaigns, Gumtree, john lewis
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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