Looking through the Google Glass

Looking through the Google Glass
SHARE
THIS



There’s a scene at the beginning of Terminator 2 when Arnie walks into a bar naked. The camera moves to the first person and we see what the Terminator sees.

He’s scanning people to see if their clothes will fit him. The display automatically recognises clothing items and sizes, providing real time feedback.

It was augmented reality at its ‘90s best, but it was technology that was firmly anchored in science fiction.

Twenty years on we may have something even better, Google Glass. However, as with the Terminator, and perhaps wisely, there are fears about the application of this new technology.

There will always be opportunities for abuse. Privacy violations through illicit recordings seem to be one of the main concerns. Someone’s already been ejected from a restaurant in Seattle whilst wearing Google Glass.

Will we see ‘No GG’ zones in the future? Perhaps users will be banished to play with the naughty smokers in the back alleys of fine dining establishments.

Then there’s the issue of maintaining attention on attention critical activities. Could Google Glass be a distraction that impairs reaction times resulting in harm to oneself and others?  An arrest has already been made in the US for someone driving under the influence. Will usage whilst driving become a punishable offence?

Despite the obvious issues there are other potential longer-term consequences.

If information is so readily and easily available, will it impact our memory functions? Could it adversely affect our ability to interact in the real world without digital assistance? Might technology that evolves faster than we can appropriate wisely, result in an over reliance and subsequent weakening in our nascent abilities?

Big questions with no answers, yet.

But then there’s the other side. Our multiscreen world requires us to regularly inhabit a virtual space eschewing the real world. These screens, despite their many positives, separate us from reality. Google Glass could reconnect you albeit to an enhanced reality, allowing you to move from the multiscreen digital world into a symbiotic no-screen digital world.

With this seamless merging comes huge opportunities. As an immersive learning tool, doctors are already live streaming surgical procedures to medical students.

As a hands free gateway to the digital world, providing valuable access to key functionalities for people with mobility issues. As a contextual social tool, allowing participation in digital social networks whilst in a real social network.

It’s also a powerful content creation device. How long will it be before we see the first Google Glass made movie or the first live movie?  The sheer breadth of potential uses is staggering.

One app gives us the best glimpse of what’s to come. Word Lens translates foreign words into your native language as you look at them. There is even voice recognition being developed that could translate actual voice input. That trip to Japan has suddenly become a lot more accessible and fun.

Despite the unprecedented prelaunch hyperbole, its true potential is still unknowable. Similar to smart phones, the possibilities will only be realised when people begin adopting its new language of interaction, and when developers start developing apps that play to this behaviour.

It’s certainly an exciting sign of things to come and the beginning of the era of connected screen-less devices.

Another piece of technology that’s as exciting as Google Glass is the new headset being developed by Emotiv. It detects your brainwaves, which can then be used to control other digital devices.

Experiments using the device to remotely controlling model helicopters or to create simple drawings have been hugely impressive.

But let’s take it a step further. Emotiv + Google Glass. Imagine content, information and functionalities being delivered to your eyes as soon as you think it. It’s something that could make even the Terminator feel obsolete.

Nitin Mistry is creative director at Orchard.

Please login with linkedin to comment

Latest News

Australian Retailers – How Can You Stand Out From The Pack On Social?
  • Partner Content

Australian Retailers – How Can You Stand Out From The Pack On Social?

At Zavy, we track the movings and shakings of brands across a range of industries on our social scoreboards. We want to see brands use social media as a space for real brand building and connecting with people – after all, that’s what it was created for. In their ground-breaking advertising report, The Long and […]

Partner Content

by B&T Magazine

B&T Magazine
Chobani Unveils New Brand Campaign Via Cummins&Partners
  • Campaigns

Chobani Unveils New Brand Campaign Via Cummins&Partners

Cummins&Partners has redefined what the next decade will look like for Chobani in its new brand campaign Food Made Good. Building on the four years of partnership between Cummins&Partners and Chobani, this campaign was born through strategic leadership to uncover the truth at the core of the brand and bring it to life through a […]

me&u Appoints Clementine Churchill To Head Of Marketing
  • Marketing

me&u Appoints Clementine Churchill To Head Of Marketing

me&u, Australia’s first and leading mobile ordering and payment platform, has appointed Clementine Churchill as Head of Marketing as they continue to drive rapid growth and expansion in Australia and new international markets. A highly experienced marketing leader and recognised industry thought leader, Churchill joins me&u from My Muscle Chef, one of Australia’s top rated […]

MILO Asks Fans To Compete To Win #TheMILOCup In New Campaign Via Ogilvy
  • Marketing

MILO Asks Fans To Compete To Win #TheMILOCup In New Campaign Via Ogilvy

MILO is on the search for Australia’s best made MILO, calling on fans to share their creations for the chance to win #TheMILOCup, via Ogilvy Sydney. This integrated campaign follows on from the success of last year’s ‘Hot v Cold’ campaign, which encouraged Aussies to settle the debate on whether MILO is best enjoyed hot […]

New ANZ Research Shows That LGBTQ+ Visual Representation Relies On Stereotypes
  • Advertising
  • Marketing

New ANZ Research Shows That LGBTQ+ Visual Representation Relies On Stereotypes

New research from Getty Images, a world leader in visual communications, has found that LGBTQ+ representation in ANZ remains low and stereotypical. It’s 2021 – this needs to change – especially in marketing and advertising. In partnership with GLAAD, the LGBTQ+ media advocacy organisation, Getty Images has launched a full-spectrum Guidebook in direct response to […]

Dir David Attenborough’s Life Stories Launches On LiSTNR
  • Media

Dir David Attenborough’s Life Stories Launches On LiSTNR

Natural historian Sir David Attenborough is one of the most commanding and respected storytellers in the world and now the iconic series, David Attenborough Life Stories, is available on LiSTNR as part of SCA’s recently announced partnership with the BBC. David Attenborough Life Stories is a series of talks on the natural histories of creatures and […]

Menulog Makes Key Marketing Promotions
  • Media

Menulog Makes Key Marketing Promotions

Menulog has doubled down on its marketing support for restaurant partners, with the promotion of Senior Marketing Manager, Rami Tamer, to a newly created role of ‘Head of Partner Marketing’, as well as the promotion of former-Blue 449 Performance Manager, Jaryd Buggins. In the new Head of Partner Marketing role, Rami will lead a team […]

Barry Drinkwater Leaves ARN Brisbane After 28 Years, Will Hand Over Reins To Alisson Longhurst
  • Media

Barry Drinkwater Leaves ARN Brisbane After 28 Years, Will Hand Over Reins To Alisson Longhurst

ARN has announced Barry Drinkwater will be handing over his content director reins at 97.3FM and 4KQ to respected radio executive, Alisson Longhurst. Drinkwater has had a stellar career in radio spanning more than four decades, and was acknowledged as one of Australia’s Top 20 Content Directors by Radio Today in 2020. He began his radio career […]

Australian Radio Industry Joins Global Working Group On Android Automotive
  • Media

Australian Radio Industry Joins Global Working Group On Android Automotive

The Australian commercial radio industry has joined a global working group of broadcasters, carmakers and tech experts collaborating on the innovation of radio in Android Automotive. Android Automotive is Google’s infotainment operating system which is being built into new connected cars. Industry body Commercial Radio Australia is part of the working group, led by the […]

Triple M’s No Talk Day Returns To Inspire Conversation Around Men’s Mental Health
  • Media

Triple M’s No Talk Day Returns To Inspire Conversation Around Men’s Mental Health

For the third consecutive year, Triple M’s No Talk Day will return on Thursday July 1 to raise awareness around men’s mental health and encourage courageous conversations on Triple M’s 45 stations across the country with support from partner Beyond Blue.  From 6:00am – 6:00pm on July 1, Triple M is encouraging listeners to clear […]

Thrive PR Wins SodaStream Account
  • Marketing

Thrive PR Wins SodaStream Account

The farting in the Thrive PR office rises expodentially after the agency snares the SodaStream business.

Businessman using tablet payments online shopping with speed icons customer and data network connection on virtual screen.
  • Marketing

62% Of Shoppers Doing Most Of Their Purchases Online: BigCommerce And PayPal Report

Consumer shifts in how and where people buy products evolved significantly during the COVID-19 pandemic, creating new opportunities for retailers to use new channels, fulfilment strategies and payment options, according to the results of a new survey out today from BigCommerce and PayPal. While a majority of the 3,000 consumers surveyed from the United States, United Kingdom […]