Why ‘Lookalike’ Profiles Work For Facebook Ads: Salesforce

Once seen as one of the more boring mediums, OOH has now become the golden child of creatives everywhere. In a world where so much is digital, OOH offers brands a chance to interact with their customer in the real world. The OOH offering of the Barbie movie further cemented its position as a creative […]

Global soap brand asked to clean up its act. Yes, that's about the best play on words you're going to get today.

Posted 38 minutes Ago

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You can now add Alan Jones to both Bruce Lehrmann & Ben Roberts-Smith for dreadful stories that just won't go away.

Is 2024 the year of the "brilliant new you"? This uni ad could resonate, as could a pack of Schwarzkopf hair dye.

The likes of ARN, Southern Cross, Seven, oOh!media and Nine could stand to lose as much as $1.1 billion in advertising spend to retailers such as Woolies, Coles and Amazon by 2027 according to investment bank Morgan Stanley. The bank has downgraded its valuation in the listed media companies, saying that the threat of retail […]

Irish lager and cider brand Rockshore has enlisted former Boyzone band member Ronan Keating for a witty take on what the Irish call St. Stephen’s Day (or Boxing Day, as it’s more commonly known). The carolling number sees Keating, 46, paired with the brand’s ambassador – a fella by the name of Rocko – duetting […]

Posted 1 hour Ago

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Digital consultancy G Squared has been appointed by leading online marketplace Gumtree to drive search and deliver improved customer experiences across the platform. Lead Image: George Photios, director at G Squared. Gumtree appointed G Squared following a multi-agency competitive pitch, with the Sydney-based independent tasked with managing search engine optimisation through organic search, as well as […]

It was like a scene from a fairytale – on a secluded sunset-lit beach, YouTuber Tammy Hembrow’s boyfriend Matt Zukowski got down on one knee and asked her to marry him. The blonde beauty then breaks down in happy tears, before saying yes and embracing the Love Island Australia star. She then posted the scene […]

Independent creative communications agency we scout has been awarded the consumer PR brief for Renault Australia’s launch of the Kangoo E-Tech and the Megane E-Tech, as well as winning work with Markot and SuperPark Australia following a series of competitive pitches. Lead Image: L-R – we scout co-founders Annabelle Jones & Lori Susko. “Partnering with […]

The latest dentsu Global Ad Spend Forecasts, covering 58 markets across the globe, shows advertising spend will expand by $33.0 billion in 2024 to reach $752.8 billion. This represents a 4.6 per cent growth year-over-year for the ad industry – much faster than the pace seen in 2023 (+2.7 per cent vs. 2022). However, media […]

JOLT has partnered with Polestar to launch an integrated, customer insight-led campaign celebrating Polestar drivers’ ‘Electric Living’ on the road whilst debunking ‘range anxiety’ – the common barrier to electric vehicle (EV) ownership, through a dynamic, data-led approach. The campaign harnesses the aligned values and synergy between Polestar and JOLT, with both brands dedicated to advancing […]

Challenger Internet service provider Superloop has appointed Zenith Australia to manage its media strategy, planning, buying and research across all channels as it scales its business for more growth. The appointment signifies the consolidation of the account under Publicis Groupe, with Leo Burnett already managing the creative duties for the brand, launching the ‘Refresh Your […]

Acast has delivered podcast creators returns of AUD $31 million in Australia and New Zealand since launching locally in 2017. Furthermore, Acast now boasts more than 31 million monthly listens in the region, propelled by a series of local podcast signings in 2023 that have further fuelled the region’s burgeoning creator economy. Acast is committed […]

There's three absolute givens at any B&T bash - the Jatz, the Dorito and the fruity lexia.

Why does B&T get the feeling that Alan might actually enjoy a stint in an all-male prison?

Be first to read the Adobe Creative Trends 2024 Report here. And there's sparse news for fans of the knickerbocker.

Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]

Tennis brat takes time off from embarrassing the nation to reveal new social media initiative.

B&T's shining a light on industry folk prior to adland. Preference given to anyone purporting actual UFO abduction.

The fact that it's December, meteorologically confirms summer is officially here. Cricket just gives it a nudge along.

Posted 3 days Ago

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Spotify CFO heads for the Spotify exits. Has requested "Don't You Forget About Me" as preferred leaving song.

Haven't yelled "you go, girl" for some time now? Clear the throat and ready the fist pumps with this overnight news.

Posted 3 days Ago

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B&T warns this article contains gesticulations readers may find offensive. Yet, nothing you don't see driving every day.

Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]

Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]

Are you such a weird cricket tragic you even watch games when NOT played in Australia? Foxtel has exciting news for you.

Thought we'd reached peak Tay Tay overload? News Corp declares "f@ck that" with a new print iteration.

Take B&T's Friday trivia, outrageously cheat, & go into the draw to win a $100 booze voucher! Alcohol & con artistry!

WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]

B&T feels like we're cheating on our barista with this news. And, for that, we'd like to apologise to 7-Eleven too.

UnLtd boss, Chris Feel, announces departure after six years. Says he won't miss those shithouse industry cricket games.

Marc Collister (pictured) of P2 Content Creators spills the beans on his 2024 predictions drawing from two decades of experience in the advertising, film and television industry. I’m certain it will come as no surprise that in 2024, we can expect our industry to move at breakneck speed again. With even more rapid shifts in […]

Posted 3 days Ago

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Reddit reveals its hits and its misses for 2023. Oddly, Meghan strangely absent from either list.

Zeno Australia has announced expanded creative design capabilities and the appointment of Jim Michell (lead image) to its senior leadership team. The new moves support strong growth in the region. Zeno Australia’s clients, including Abano Healthcare, Motorola and Yorkshire Tea, can now tap into a suite of creative design services to augment the agency’s work […]

This is a wake-up call to start planning your 2024. Even more so if 2023 turned out a badly planned disaster.