A Look Back At eBay Advertising

A Look Back At eBay Advertising

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We love hitting rewind at B&T and this piece by Advertising Age takes us through some of the best and worst of eBay advertising.

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Goodby, Silverstein & Partners has returned, once again, to take on creative work for eBay. The Omnicom agency has a long history with the brand, having handled the account or projects multiple times since 2002.

Here, we take a look back at the brand’s past creative campaigns, featuring everything from musicals and mom jeans to shoppable store windows and banner ads housing cooking shows.

In 2002, Goodby took eBay to Broadway for the marketer’s first national TV campaign, which featured big production numbers like “Do It eBay,” directed by Biscuit’s Noam Murro, and “On eBay,” directed by Sam Mendes, in his commercials directing debut.

For more see the original article by Ann-Christine Diaz at AdAge here.

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