Public relations agency Wordstorm PR has been chosen by Lonely Planet to publicise and promote its new range of travel accessories.

The client win comes after Wordstorm PR executed a successful campaign for LugLoc – the ultimate luggage locator.

The Lonely Planet range features accessories for all types of travel, with products that are specifically designed to cater to every travellers needs and made with high quality, lightweight materials, nifty storage pockets and fun, vibrant colours.

For Lonely Planet’s Asia-Pacific sales and marketing director Chris Zeiher, the release of the accessory range was about the company using its expertise to bring a practical range of travelling goods to improve the traveller’s experience.

“Our guidebooks are produced with a simple premise – we know because we go – and what better way to continue helping travellers than by releasing travel accessories that further assist you while you’re on the road?” said Zeiher.