Public relations agency Wordstorm PR has been chosen by Lonely Planet to publicise and promote its new range of travel accessories.
The client win comes after Wordstorm PR executed a successful campaign for LugLoc – the ultimate luggage locator.
The Lonely Planet range features accessories for all types of travel, with products that are specifically designed to cater to every travellers needs and made with high quality, lightweight materials, nifty storage pockets and fun, vibrant colours.
For Lonely Planet’s Asia-Pacific sales and marketing director Chris Zeiher, the release of the accessory range was about the company using its expertise to bring a practical range of travelling goods to improve the traveller’s experience.
“Our guidebooks are produced with a simple premise – we know because we go – and what better way to continue helping travellers than by releasing travel accessories that further assist you while you’re on the road?” said Zeiher.
Wordstorm PR’s managing director, Monica Rosenfeld, is excited to be representing such a world renowned brand. She said: “We are really happy to be working with such an iconic brand. They are the leaders in travel and with the Christmas holidays coming up, this is the perfect opportunity to let the public know about the travel accessory range.”
Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr. The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love […]
Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]
Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]
Culture-leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia. Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative […]