L’Occitane hires Switched on Media

L’Occitane hires Switched on Media
SHARE
THIS



STW’s Switched on Media has secured the search marketing account for beauty brand L’Occitane and the SEO account for CareSuper.

See full release:

“Sydney, June 10, 2014: Digital marketing agency Switched on Media – part of STW Group – has been appointed by leading natural beauty brand L’Occitane to handle its search marketing.

Tasked with increasing online revenue via Paid Search and SEO, the agency was appointed following a competitive pitch.

Switched on Media’s Commercial Director, Dan Richardson said of the appointment: “We’re delighted to be working with L’Occitane in Australia. They are a fantastic global retail brand who will benefit from our extensive eCommerce experience locally.”

L’Occitane Australia’s CRM & eCommerce Manager Angie McAlindon, said: “We chose Switched on Media to work with, as we were impressed by their experience of the local market, their passion for SEO and knowledge in PPC. We look forward to working with them and welcome them to L’Occitane.”

Richardson said the L’Occitane appointment comes after another win for the agency, which also recently picked up the CareSuper SEO account.

CareSuper’s Marketing and Communications Manager Karen McPhie, said of the appointment: “Delivering a competitive pitch, Switched on Media demonstrated digital expertise, responsiveness and a commitment to working with CareSuper using an integrated approach. We are looking forward to tackling our many digital projects together with Switched on Media.”

Switched on Media is part of STW, Australasia’s leading marketing content and communications group.”

Please login with linkedin to comment

2014 Cannes Lions King Content

Latest News

Study: New Business Wins Still Resilient, But Creative Finding It Tougher Going Than Media
  • Advertising
  • Media

Study: New Business Wins Still Resilient, But Creative Finding It Tougher Going Than Media

The holding companies might be losing as much as 23 per cent of their revenue year-on-year, but new business has remained relatively resilient through 2020, the lastest research from R3 has revealed. In the first half of 2020 total new business revenue decreased 10 per cent globally – but creative agencies are having to find […]

by B&T Magazine

B&T Magazine
I’m Not Loving ‘Karens’, For What They Highlight About Our Society
  • Opinion

I’m Not Loving ‘Karens’, For What They Highlight About Our Society

In this guest post, the CEO of PR/comms agency Extollo, Katy Denis, examines the social phenomenon of our time – the entitled ‘Karens’ amongst us & why they can be such a danger… Until last week, I had no idea who or what a “Karen” is. Thanks to (and I use that term very lightly, […]

Opinion

by B&T Magazine

B&T Magazine
The Mint Partners Wins Pernod Ricard, Cemoy & Little National
  • Advertising

The Mint Partners Wins Pernod Ricard, Cemoy & Little National

Independent communications consultancy The Mint Partners has bolstered its integrated client roster and signed a number of premium lifestyle brands to kick start the new financial year. With an array of new products, services, and a focus on insight-led and creative integrated communications, MINT has enjoyed recent success with an expanded portfolio across new categories including fintech, […]

opr Adds DocuSign To Client Roster
  • Media

opr Adds DocuSign To Client Roster

Sure, it might not be a Coke or a Qantas, but opr think this win significant enough to send well-meaning press release.

Stan Acquires Heckler Co-Produced Biopic On F1 champion Sir Jack Brabham
  • Media

Stan Acquires Heckler Co-Produced Biopic On F1 champion Sir Jack Brabham

A feature length documentary on the extraordinary racing career of Australia’s first Formula 1 champion, Sir Jack Brabham, co-produced by design, animation and visual effects house Heckler, will be available on Stan exclusively from this Friday – 7 August. Directed by Ákos Armont (Aurora Films) in association with Heckler, whose co-founder Will Alexander served as […]

Would TikTok Be Missed?
  • Opinion

Would TikTok Be Missed?

Columnist poses the question - would TikTok be missed? B&T says not as much as vanilla Paddle-Pops or Best Of Red Faces.

Opinion

by B&T Magazine

B&T Magazine
Jamie Whincup And A Host Of Aussie Personalities Star In Club Marine Series
  • Media

Jamie Whincup And A Host Of Aussie Personalities Star In Club Marine Series

In a first for the Australian insurance market, Club Marine, Australia’s largest provider of boat and pleasure-craft insurance, has released a new series of videos to help explain insurance cover. With a few familiar Aussie personalities to help out, Club Marine is helping its members, as well as the broader boating community, to understand the […]