STW’s Switched on Media has secured the search marketing account for beauty brand L’Occitane and the SEO account for CareSuper.
See full release:
“Sydney, June 10, 2014: Digital marketing agency Switched on Media – part of STW Group – has been appointed by leading natural beauty brand L’Occitane to handle its search marketing.
Tasked with increasing online revenue via Paid Search and SEO, the agency was appointed following a competitive pitch.
Switched on Media’s Commercial Director, Dan Richardson said of the appointment: “We’re delighted to be working with L’Occitane in Australia. They are a fantastic global retail brand who will benefit from our extensive eCommerce experience locally.”
L’Occitane Australia’s CRM & eCommerce Manager Angie McAlindon, said: “We chose Switched on Media to work with, as we were impressed by their experience of the local market, their passion for SEO and knowledge in PPC. We look forward to working with them and welcome them to L’Occitane.”
Richardson said the L’Occitane appointment comes after another win for the agency, which also recently picked up the CareSuper SEO account.
CareSuper’s Marketing and Communications Manager Karen McPhie, said of the appointment: “Delivering a competitive pitch, Switched on Media demonstrated digital expertise, responsiveness and a commitment to working with CareSuper using an integrated approach. We are looking forward to tackling our many digital projects together with Switched on Media.”
Switched on Media is part of STW, Australasia’s leading marketing content and communications group.”
The holding companies might be losing as much as 23 per cent of their revenue year-on-year, but new business has remained relatively resilient through 2020, the lastest research from R3 has revealed. In the first half of 2020 total new business revenue decreased 10 per cent globally – but creative agencies are having to find […]
Independent communications consultancy The Mint Partners has bolstered its integrated client roster and signed a number of premium lifestyle brands to kick start the new financial year. With an array of new products, services, and a focus on insight-led and creative integrated communications, MINT has enjoyed recent success with an expanded portfolio across new categories including fintech, […]
A feature length documentary on the extraordinary racing career of Australia’s first Formula 1 champion, Sir Jack Brabham, co-produced by design, animation and visual effects house Heckler, will be available on Stan exclusively from this Friday – 7 August. Directed by Ákos Armont (Aurora Films) in association with Heckler, whose co-founder Will Alexander served as […]
In a first for the Australian insurance market, Club Marine, Australia’s largest provider of boat and pleasure-craft insurance, has released a new series of videos to help explain insurance cover. With a few familiar Aussie personalities to help out, Club Marine is helping its members, as well as the broader boating community, to understand the […]