Liz Taylor Named Chief Creative Officer Of Leo Burnett Worldwide
Award-winning creative leader Liz Taylor will join Leo Burnett Worldwide as chief creative officer.
Starting 8 July, she will sit at the agency’s Chicago headquarters leading the creative direction of the global agency network.
Taylor (featured image) will work alongside the network’s creative leadership team to help build the agency’s offering and culture for the future.
Taylor will take on a hybrid role as North American creative lead of Publicis Communications, the creative communications hub of Publicis Groupe.
She will partner with Publicis Groupe chief creative officer Nick Law (featured image) and chief strategy officer Carla Serrano to help drive transformative creative solutions for North-American based Power of One collaborations.
“I’ve followed and admired Liz and her work for years,” said Law.
“She is a thoughtful and modern creative leader whose work and expertise spans storytelling, experience and innovation.
“Her role is a new one that will straddle the Leo Burnett network and the Groupe’s broader creative capabilities.”
Taylor joins Publicis from FCB Chicago where she served as chief creative officer and helped win important new clients such as GE, Blue Cross Blue Shield and Kimberly Clark.
She launched four highly awarded Super Bowl commercials and built a vibrant, modern creative department.
As a preeminent leader in the Chicago business community, Taylor helped to push the city creatively via the Museum of Contemporary Art, Illinois Council Against Handgun Violence, Chicago Public Library and the Amazon HQ2 pitch.
Prior to FCB, Taylor was global executive creative director at Ogilvy & Mather where she was central to evolving the role that content and social media played in helping brands tell compelling stories.
She served in leadership roles on many client accounts including Morton Salt, SC Johnson and Modelo.
Earlier in her career, Taylor held leadership positions at JWT, Element79 and Tribal DDB, developing celebrated ideas for Pepsi, Wrigley, Unilever, Kraft, Budweiser and numerous other brands.
Her work has earned awards from the industry’s top award shows including ANDYs, Cannes, Clio, D&AD and The One Show.
Taylor said, “I’m looking forward to working in partnership with Nick to deliver on the promise of modern creativity. We will work tirelessly to demonstrate how the firepower of Leo Burnett and Publicis Communications agencies will propel our clients into the future.”
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