B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • Pinterest
  • B&T Women in Media
  • Thinkerbell
  • AFL
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • Meta
  • AI
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Livefyre And Salesforce Join Forces To Create More Engagement Solutions
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Livefyre And Salesforce Join Forces To Create More Engagement Solutions
Media

Livefyre And Salesforce Join Forces To Create More Engagement Solutions

Louise Jaques
Published on: 18th September 2015 at 9:34 AM
Louise Jaques
Share
3 Min Read
SHARE

Content marketing and engagement platform Livefyre has announced a strategic partnership with Salesforce to create dynamic digital communities and engagement solutions for mutual customers.

The two companies are uniting their industry-leading platforms to make it simple for Salesforce Community Cloud customers to find, manage and centralise content from external social networks in order to educate community participants, increase engagement and influence participant behaviour.

The Salesforce Community Cloud is a platform that provides companies with the tools and intelligence that they need to form genuine connections with their customers. The recent launch of Salesforce Lightning Components builds upon this platform, offering add-on building blocks that make the process of integrating applications quick and painless for customers. As one of the first Lightning Components within the Salesforce Community Cloud, Livefyre will enable customers to drag and drop applications containing real-time social content from social networks into their user experience.

According to the “Forrester Wave: Social Depth Platforms 2015”, in which both Livefyre and Salesforce Community Cloud were named leaders, “B2C marketing professionals seek ways to weave dynamic social content and experiences into their branded websites. This evolution is driven by the age of the customer. Buyers actively seek out social content that will help inform a purchase.”

This new integration enables customers to:

  • Drag and drop Livefyre applications from the Salesforce Community Builder onto Community driven pages
  • Activate their audience, raise brand awareness and build customer loyalty by providing targeted, personalised content in a single platform
  • Easily collect, manage and implement engaging, real-time social content in dynamic experiences
  • Provide social discovery and moderation, from one platform; saving marketers both time and money.

“Communities have evolved into the connective tissue bringing companies closer to their customers, partners and employees,” said Jordan Kretchmer, CEO and founder of Livefyre. “Incorporating Livefyre’s leading real-time social applications into the Salesforce Community Cloud provides companies with the engagement and reach they need to strengthen bonds like never before.”

“At Community Cloud, we are always looking for new ways to help our customers stay ahead of the curve by making it quick and easy to add the latest technologies and capabilities to their communities,“ said Mike Micucci, Senior Vice President of Products for Salesforce Community Cloud. “This new integration of Livefyre with Community Cloud, which uses Lightning Components and doesn’t require coding, allows our customers to have even more ways to drive personalised, contextual experiences for each community member.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Newsreaders of Sydney, Rob Creekmore
Share

Latest News

Telstra Launches One-Off Ad During State Of Origin Decider
11/07/2025
Clemenger BBDO Sydney office.
Agency Scorecard: Clemenger BBDO
11/07/2025
Matt Coote.
Matt Coote Takes New Senior Role At GumGum
11/07/2025
Spenser Skates.
Amplitude Acquires Kraftful To Embed AI-Native Voice Of Customer Capabilities
11/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?