The world’s smallest and smartest kitchen appliance, Thermomix has appointed specialist Sydney-based agency Little Bird PR as its PR partner for their 20th anniversary year.
The appointment follows a competitive pitch process and will see the agency lead the public relations activities in Australia and New Zealand throughout 2021 for the globally recognised brand.
“We chose to work with Little Bird PR as we love to support small businesses and work with partners who align with our core values and share the same enthusiasm we have for impacting people’s lives for the better,” said Kami Ramini, Group Manager – Marketing & Communications at Thermomix.
“Thermomix helps to educate and inspire people around Australia and NZ to eat better and live more – all thanks to the time and money they will save in the kitchen. Celebrating 20 years is a big milestone for us and we are excited to partner with Little Bird to bring our brand story to life. It’s going to be a big year packed full of exciting events and activations.”
“We are thrilled to be partnering with such an iconic brand and are very much looking forward to sharing the history and innovation of Thermomix over the past twenty years throughout 2021,” said Lucy Brooks, Director of Little Bird PR (pictured).
The win for the PR agency adds to the ever-expanding list of premium lifestyle, beauty and wellness brands that they manage including Flower Beauty, Q+A Skin, Paire, Mukti Organics, The Well Store and Silvi.