Audio platform LiSTNR has launched My Town, a series of podcasts developed specifically for regional towns and communities across Australia with the stories and topics that matter most to the locals.
The new audio destination for regional Australians launches today in Hobart and Adelaide and in the regional centres Townsville (Queensland), Newcastle and Albury (NSW), and Bunbury (Western Australia) initially with a view to launch in other regional markets.
My Town will feature locally produced and created podcasts especially designed and targeted for each market. The podcasts will include local news, and new and exclusive audio from each Triple M Breakfast show.
There will be stories about local people, local sport, and the town’s history. The series will cover events, adventures, and topics that matter to the local market, such as Newcastle and the Hunter market’s multi-million-dollar wine industry.
All My Town’s will be produced and presented by various radio announcers and creators from around the regions. It’s made by people in each town, for the people in their town about their town.
SCA head of content – regional, Blair Woodcock, said: “SCA has been a leader in creating entertaining and engaging content on the AM and FM dials for many years – and now, the My Town project enables us to double down on our commitment to remain fiercely local with an on-demand element to creating localised content. These heavily localised podcasts are super niche for each regional centre and enable a new avenue for storytelling and content creation using our incredibly talented teams across the country.”
My Town, which will feature a range of titles dropping daily, is available today on the LiSTNR app.