Network Ten may have suffered the year from hell, however, things are looking brighter with a new owner in CBS and the media coup of the year – snaring Lisa Wilkinson away from arch-rival Nine.
When Wilkinson signed her $2 million a year deal last month it was touted that she’d take a hosting role on the network’s lightweight current affairs program The Project.
However, why they’d pay a star the big bucks to host a show with only moderate ratings did appear somewhat of an odd decision.
Over the weekend Wilkinson tweeted that she was in Los Angeles with rumours circulating she’d flown over to meet with CBS heavyweights including the broadcaster’s CEO, Les Moonves.
An article in the Daily Mail has suggested that Wilkinson is being groomed to be Ten’s own version of Oprah Winfrey. What that actually looks like is unclear, however, the Mail speculated that on top of her The Project hosting duties, Wilkinson would also score her own chat show that would go head-to-head with Nine’s 60 Minutes and Seven’s Sunday Night.
Regardless, 2018’s looking like a big year for serious chat shows with rival Seven revealing at its recent Upfronts that Andrew Denton would return to the network to do an Enough Rope-like show set to be called Interview.
In this guest post, CTO of Wiise, Hamish Browne (pictured below), says tech’s new focus on privacy will lead to new rules and new ways of doing business for marketers… With the delicate balance between customer data and privacy in the spotlight like never before, the potential emergence of new standards and business models, is […]
Businesswoman, reality TV star, and social media personality Kim Kardashian has posted an ad for mysterious cryptocurrency Ethereum MAX [EMAX]. In a post on her Instagram story – where she has 228 million followers – Kardashian wrote: “Are you guys into crypto????” “This is not financial advice but sharing what my friends just told me […]
Great Southern Bank has launched a brand campaign this week, ‘Happily Clever After’, coinciding with its name change from Credit Union Australia, bringing to life its purpose of helping all Australians own their own home. The journey to changing from Credit Union to Great Southern Bank began back in 2020. When Australia’s largest customer-owned bank, […]
Nine has promoted Jo Clasby to the role of commercial director – publishing, where she will report to Nick Young. She was previously director of client partnerships – publishing. Her new role establishes her at the same level of seniority as Anthony Smyth, commercial director – radio. Smyth was promoted at the start of this […]
Hospitality giant Accor is shining a light on the joy of cities through its newest campaign, ‘Go ALL Out’, which launches in Australia and New Zealand today. The gateway to the ‘Go ALL Out’ campaign is ALL – Accor Live Limitless, a lifestyle loyalty program that integrates rewards, services and experiences throughout the Accor portfolio […]
Global affiliate and partner marketing firm Silverbean has secured new contracts with 13 major Australian brands and is now working to double the size of its Asia-Pacific team. Silverbean launched in Australia in 2019 and has seen steady growth through its work with retailers. Now, with 15 new brands joining the Silverbean portfolio, the agency […]
Tourism PR and marketing agency GTI has announced the appointment of longtime media executive Jenny Pham as its new general manager of marketing and strategy. Pham (pictured above) will lead the agency’s marketing division with responsibility for strategy, media and consumer marketing, while GTI founder and managing director Sarah Anderson remains as the day-to-day lead […]
Clipboard, a free professional networking platform for the hospitality industry, has announced it will seek to raise its next round of funding via equity crowdfunding platform Birchal. This will power its vision to transform the way the fragmented hospitality industry connects, shares experiences, markets and recruits. With a growing member database of over 24,000 hospitality […]