Network 10’s new sales leadership team is now complete with the appointment of Lisa Squillace as its national sales director.
In this role, Squillace will be responsible for leading national sales activity, including overall sales responsibility over market regions.
She will report to Network 10’s chief sales officer, Rod Prosser, and start on 11 February 2019.
Squillace joins 10 from Seven West Media (SWM), where she has worked since 2009, and most recently held the director of program partnerships role.
It wasn’t a matter of if, but when Squillace would join 10, with the former SWM sales executive’s next career move revealed late last year when she was locked in a legal battle against her old employer about the non-complete clause in her contract.
Prior to Seven, Squillace spent almost four years at Nine as group sales manager. She started her career at Network 10, where she spent five years in various sales roles.
Prosser said: “It’s brilliant to be introducing someone of Lisa’s calibre to the team. The national sales director role is a significant one as we take control of our sales function once again.
“Lisa is a proven leader with extensive sales experience across all broadcast platforms. Her knowledge of the national market and enthusiasm for the industry makes her the ideal person to lead the national team.
“I can’t wait for her to join the Network and elevate 10’s commercial proposition in market. Along with Paul and the leadership team at 10, we look forward to welcoming Lisa back to where her career began.”
Commenting on her appointment, Squillace said: “I am so excited to be re-joining Network 10. Not only is this a once in a lifetime opportunity to build and re-launch a sales team, but to do this where I first started my career is very special.
“I’m really looking forward to working with Rod, the market sales directors and the rest of the team to deliver first-class results for our clients and the business.”