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Reading: Mr. Plow Shows Just How Effective YouTube Can Be For Small And Struggling Businesses
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B&T > Advertising > Mr. Plow Shows Just How Effective YouTube Can Be For Small And Struggling Businesses
Advertising

Mr. Plow Shows Just How Effective YouTube Can Be For Small And Struggling Businesses

Staff Writers
Published on: 18th December 2015 at 9:40 AM
Staff Writers
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1 Min Read
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That name again is Mr. Plow.

You already know exactly what we’re talking about, don’t you?

Well in a rare collaboration, Homer Simpson and his infamous snow plow business have teamed up to give us a beautiful gift.

Ad agency Camp + King helped to craft the spot, which initially looks to be just the original episode, however when Homer’s business starts to lag, Lisa has the ingenious idea of registering his business for the TrueView advertising program.

The idea behind it all? That YouTube isn’t just for marketers and businesses with whopping big budgets – it can help small businesses thrive too.

You can enjoy the ad here:

https://youtu.be/iyi67AJhB74

“If it works for Homer Simpson, it can work for you. YouTube video ads help your small business succeed on the web, just like Mr. Plow,” the post says.

 

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TAGGED: AdAge, Advertising Standards Bureau, Animation, Michelle Guthrie, PRIA
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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