Lisa Hudson Appointed Editor Of Coles’ New Online Platform coles&co

Lisa Hudson Appointed Editor Of Coles’ New Online Platform coles&co

Coles has announced leading food and wine publisher Lisa Hudson has been appointed as the editor of coles&co, the brand-new online platform designed to inspire customers with great value specials and exclusive content.

With more than 20 years at the helm of some of Australia’s best-read food and drink titles, Hudson will ensure customers have useful information at their fingertips that will help them feed their families on a budget, stay healthy and entertain loved ones at special times of the year.

coles&co will bring together the best content from Coles’ customer channels, partners and ambassadors, including Coles Magazine, What’s for Dinner Live, Curtis Stone and the AFL, as well as creating new content featuring local suppliers and food trends to inspire customers.

Coles Chief Marketing Officer Lisa Ronson said she was excited to see the direction Hudson will take coles&co, with more relevant and entertaining content informed by her extensive experience in the food and wine industry.

“We are thrilled to be bringing Lisa on board to help launch coles&co and create a really compelling platform to engage with our customers on what is happening in the food and drink industry whether that be in our stores, on the farm with local food producers or with our Own Brand development chefs in our Coles kitchens,” Ronson said.

“Customers are cooking from home more than ever and they want to get great value and explore new things – with coles&co Lisa will be able to guide them through the latest trends and really open up the possibilities for the home cook.”

“The Coles magazine is already the most read magazine in Australia, and Coles radio is the most listened to digital radio station. Our Instagram, Facebook and Youtube channels are some of the most popular in the country with regular exclusive recipes from amazing chefs like Curtis Stone. coles&co is about boosting what we have to offer customers. We want to provide great value and useful food and drink solutions in the most personalised, timely and relevant ways.”

Lisa Hudson has extensive experience building online food and wine communities. She spent almost five years as the Head of Qantas Wine and was the General Manager of Food and Wine at Fairfax Media where she was responsible for editorial content and the growth of food and wine publications nationally including the Good Food Guides and Epicure.

Commencing at Coles on Monday 24 August, Hudson said she is excited to be helping to bring coles&co to life for customers at a time when the desire for information online has never been higher.

 “I am passionate about delivering an exceptional customer experience and celebrating everything that our food and wine industry has to offer. coles&co is a really exciting platform to highlight the amazing work of Australian chefs and local food and beverage producers. To be in a position to inform Australians about how they can live healthier and happier lives is a real privilege.  Coles has some incredible partnerships and I can’t wait to work with the team,” Hudson said.

“I was really impressed when Coles supported Aussie chefs and cooks during the COVID crisis with What’s For Dinner Live, and have continued to support this community through what has been a difficult period.”




Please login with linkedin to comment

Coles

Latest News

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC
  • Media

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC

Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]

QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor
  • Advertising

QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor

Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]

OMG’s Annalect First To Get Meta’s Advanced Analytics
  • Technology

OMG’s Annalect First To Get Meta’s Advanced Analytics

Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]

AKQA Launches Eco-Conscious AI DIY Assistant Encouraging People To Gift More Sustainably
  • Technology

AKQA Launches Eco-Conscious AI DIY Assistant Encouraging People To Gift More Sustainably

WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]

Marc Collister: AI & Automation Set To Revolutionise Creativity In 2024
  • Opinion

Marc Collister: AI & Automation Set To Revolutionise Creativity In 2024

Marc Collister (pictured) of P2 Content Creators spills the beans on his 2024 predictions drawing from two decades of experience in the advertising, film and television industry. I’m certain it will come as no surprise that in 2024, we can expect our industry to move at breakneck speed again. With even more rapid shifts in […]

Opinion

by B&T Magazine

B&T Magazine
Zeno Group Australia Bolsters Client Offerings With An Expanded Creative Services Portfolio & New Senior Leader
  • Marketing

Zeno Group Australia Bolsters Client Offerings With An Expanded Creative Services Portfolio & New Senior Leader

Zeno Australia has announced expanded creative design capabilities and the appointment of Jim Michell (lead image) to its senior leadership team. The new moves support strong growth in the region. Zeno Australia’s clients, including Abano Healthcare, Motorola and Yorkshire Tea, can now tap into a suite of creative design services to augment the agency’s work […]

Assembled Media Inks TikTok Creator Campaign for BIC
  • Campaigns

Assembled Media Inks TikTok Creator Campaign for BIC

Assembled Media, is drawing upon the creative power of TikTok Creator Marketplace to help generate unique, impactful content for iconic stationery brand, BIC. The social activation campaign titled ‘A Pen for Every Side of You’ promotes the flexibility of BIC’s 4 Colours pen and is active nationwide on the BIC Stationery TikTok account. The campaign […]

Big data and analytics visualization technology with scientist analyzing information structure on screen with machine learning to extract predictions for business, finance, internet of things
  • Media

IAB Launches Fourth Module In Its Marketing Measurement Innovation Series

IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]

Aerial view of a coal fired power station with large cooling towers emitting co2 into the atmosphere. With its lights already turned on the power station is illuminated in moody twilight.
  • Media

Scope3 Expands Carbon Measurement Capabilities To Include DOOH Advertising

Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising,  announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]

January 14, 2023 - New York, New York, USA: 2023 NRF Big Show press conference with Composition 2024 NRF Singapore.    Photo by Ian Wagreich / © Ian Wagreich Photography
  • Marketing

Now Open For Registration – NRF 2024: Retail’s Big Show Asia Pacific

NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]