Australia’s leading alcohol retail group, Liquor Marketing Group (LMG), has today announced Havas Australia as its new Agency of Record, following a competitive pitch. The agency will work across the Group’s Bottlemart and SipnSave brands, which are poised for imminent brand refreshes.
Havas’ initial remit will be to drive relaunches for both the Bottlemart and SipnSave brands that are taking place simultaneously this month and will filter through all LMG touch-points including press, in-store, trade, web and social. The new campaigns will roll out from today as the Group prepares to take advantage of seasonal demand.
LMG will make full use of Havas’ wide breadth of services and resources, including brand strategy and creative as part of Havas’ Village model, which enables greater integration between experts operating across multiple marketing disciplines.
Havas Australia Executive Creative Director Stuart Turner said: “It’s fantastic to have the opportunity to work with a truly independent brand who put their members and customers at the heart of everything they do”.
Liquor Marketing Group General Manager Damien Page said: “We were impressed with Havas from the outset. Their understanding of our business and attention to detail in their go-to-market strategic and creative thinking was outstanding”.
Activity will be run out of Havas’ Sydney office with further details to follow in the coming weeks.