Independent lifestyle agency, Liquid Ideas, has announced they’ve nabbed a suite of fresh clients, while at the same time expanding the desk space and bringing on a few new faces to the team.

New clients include:

Unilever Continental Cup-A-Soup – Liquid Ideas’ content team is creating content for Continental Cup-A-Soup social media channels and also designing a Stocks Cookbook for the brand.

The Paddington Inn – Liquid Ideas is handling the re-launch of this popular Paddington hotel for the Solotel hospitality group.

Kellogg’s – Liquid Ideas is curating Kellogg’s new consumer platform www.openforbreakfast.com.au, after launching the new venture by setting up Sydney’s first cereal café, The Kellogg’s x Kawa Cereal Café in Surry Hills. Liquid Ideas’ content team is creating all video content, animations and infographics to answer consumers’ questions.

Drinks Association – Liquid Ideas’ content team is creating an animated show reel for the Drinks Association.

Margan Family Wines – Liquid Ideas recently carried out a media famil and influencer campaign to celebrate 20 years of the Margan business. The event featured a lunch in the Hunter Valley with the country’s top wine and lifestyle media.

Produce Marketing Australia – Kanzi & Greenstar Apples – Liquid Ideas is running an influencer campaign with recipe creation to support these two delicious apple varieties.

With a surge in new clients, Liquid Ideas welcomed Sally Lewis back to the business after two years as co-director of The Cru Media + Communications. Lewis’ career spans more than a decade working on titles such as Vogue Entertaining + Travel, Australian Gourmet Traveller and GT Wine, and a three-year spell as editor of The Age Good Food Guide.

Antoneth Spaziani also joins Liquid Ideas as account manager. Spaziani comes from PEPR, bringing with her a wealth of experience in lifestyle and hospitality, having worked on clients such as Coral Expeditions, Atlantis and The Palm Dubai. Designer Jaimee-Lee Field joins the creative team from DDB.

“Business is booming and we couldn’t be happier with the calibre of clients we have on board,” said Stuart Gregor, managing director, Liquid Ideas.

“It’s awesome to see the direction the business is taking, particularly as we embrace the ever-increasing demand for integrated campaigns and creative content.”