Liquid Ideas Announces Slew of New Clients, As Well As Rebrand and Expanded Offering

Liquid Ideas Announces Slew of New Clients, As Well As Rebrand and Expanded Offering
B&T Magazine
Edited by B&T Magazine

Independent creative communications agency, Liquid Ideas, has announced significant changes, including new client wins, new hires, a rebrand, and continued service growth.

Liquid’s new clients and projects include Australia’s Own (part of Freedom Foods Group), and PR and social campaigns for Simplot Australia, including John West and the launch of Birds Eye’s new Plant Based range, alongside OMD.

The agency has also picked up a number of recent wins, including an expansion to a remit with long-term client Little Bellies, a campaign and retainer remit with La Zuppa, as well as new additions to its booze portfolio, like Bare Bones Ice Co. and Tromba Tequila.

These clients join Liquid’s extensive roster which includes Singapore Airlines, Beam Suntory, Fever-Tree, and Four Pillars Gin among many, many others.

The growing clientele list is indicative of Liquid’s continued push towards an integrated offering, with a bolstered remit across creative strategy, paid media, and production, further supporting its position in earned media.

General manager, Cleo Posa (featured image), has also rebranded and relaunched the agency’s website to showcase its fresh new direction focusing on storytelling and content creation for some of Australia and the world’s most renowned brands.

“If an idea is good enough to earn attention, there’s no reason why it should be limited to channels traditionally associated with PR – media relations, influencer marketing (and) events,” Posa said.

“These past 12 months have simply seen us take the 21-year-strong foundation, and continue to expand and strengthen our offering in integrated channels to ensure brilliant, earned ideas get the airtime they deserve.”

“Earning attention through brilliant ideas is in our DNA, and that will never change.”

Liquid has also recruited five new talents, including Kristyn Gillott as Senior Account Manager, Kathernine Ngo and Madeleine Timms as Senior Account Executives, and Tess Williams and Maggie Moran as Assistant Account Executives.

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