Liquid Ideas has announced a string of new clients in the hospitality, entertainment and consumer sectors along with new staff additions.
New clients include wellness products in Bioglan, Wellgrove and the Olive Wellness Institute; hospitality royalty Golden Century as well as Coopers Brewery brands, The Wine Collective and Adelaide Hills Wine Region.
The agency has been appointed to launch a new initiative for the Big Red Group, which will extend into consumer and B2B activity for the fast growing group, an influencer and partnerships campaign for Ecoya, and has expanded agency entertainment credentials working alongside Universal Pictures to execute their theatrical partnerships.
Complementing its drinks client base of Voyager Estate, Shaw + Smith, Four Pillars Gin, Beam Suntory and Fever-Tree, Liquid Ideas has signed the Adelaide Hills Wine Region to work on its second Hills Heist event in Sydney.
The agency is also launching new online marketplace The Wine Collective that brings together established brands The Wine Society, Cracka Wines and WineGrowers Direct.
Coopers Brewery brands Coopers DIY Beer, Holsten Zero (zero-alcohol German pilsner), and BrewArt (personal brewing system) join the drinks portfolio with content creation and community management for Holsten Zero and PR, influencer engagement and seeding across all three.
Alongside new client wins, Liquid Ideas welcomes new hires Heidi Finnane as account manager, Matt McCaffery as senior social media executive, Hannah Evans and Cameron Ludowyke as account executives, and Sidney Balfour as asst. account executive.
Team promotions include Millie Friend to strategy manager, Lizzy Thomas to senior account manager, Alex Metros to account manager and Eilis Grangier to account executive.
Liquid Ideas CEO, Narelle Craig said: “2018 was awesome for Liquid – fantastic new team additions, lovely new food and drinks clients, and growing into new sectors such as entertainment.
But our focus remains to deliver the best possible work to our clients, so attracting this great new talent along with new client wins is making 2019 pretty exciting for us.”