Cannes Lions has announced that a second edition of LIONS Live, taking place 19-23 October, will deliver a highly practical programme, designed to help impact careers, transform business and drive progress through creativity.
Charlotte Williams, VP Content, Cannes Lions, said that October’s programme was being curated to “inspire, equip and empower people”. She added, “For our second edition of LIONS Live, we are inviting leading practitioners and brands to share rich insights and honest accounts of how the world’s best creative work came to light. Our community always feeds back to us that they want to hear more “behind the scenes” case studies on award-winning creative work so in October we’ll be serving these up in the most practical way possible. ”
With a specific daily focus, the programme will support the industry with a pragmatic week of incisive learning and doing, along with practical, constructive advice. This will include an insider’s view into exceptional creativity from Grand Prix and Gold Lion-winning teams as they share the ‘how’ and ‘why’ behind some of the most creative work in the world. Case studies confirmed include: BBDO’s “You’re not you when you’re hungry”, RBK Communication/Doconomy’s “DO Black – The carbon limit credit card”; VMLY&R Poland’s “The Last Ever Issue”; and McCann Tel Aviv & IKEA’s “ThisAbles”.
Daily areas of focus will include: Culture & Leadership; Creative Effectiveness; and Capabilities and Processes; as well as two days of “Behind the Scenes” Case Studies. Global legends will wrap-up each day with practical takeaways on how they would apply what they’ve learnt.
Simon Cook, Managing Director, Cannes Lions, said: “LIONS Live was born out of our desire to support our global community during challenging times and we were overwhelmed by the response in June, with around 70,000 individuals registered from 145 countries. Looking ahead, our community has told us they would like to learn more about how they can use creativity to create an immediate impact across businesses and careers. In October we will provide access to some of the most awarded individuals in the world and arm our audience with the tools they need to drive progress through creativity in the here and now.”
In addition to the digital pass for Cannes Lions each June, launched in 2017, LIONS Live will happen twice a year – in October and March. Each edition will be curated around the current landscape and the collective issues facing the creative community at that given time. Cook added, “Our goal with LIONS Live is to deliver genuine value and support to the global industry throughout the year and to provide a space where anyone who believes in the power of creativity can come to be supported across every step of their creative journey.”
The next edition of LIONS Live will run from 19-23 October and will be available for free to everyone, everywhere. The content from June’s edition is currently available on demand via the LIONS Live platform.
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