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Reading: Lion & Host/Havas Tackle The Thrills & Spills Of State Of Origin In XXXX Campaign
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B&T > Marketing > Lion & Host/Havas Tackle The Thrills & Spills Of State Of Origin In XXXX Campaign
Marketing

Lion & Host/Havas Tackle The Thrills & Spills Of State Of Origin In XXXX Campaign

Staff Writers
Published on: 2nd June 2021 at 10:51 AM
Edited by Staff Writers
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Lion is kicking off its support for the Maroons at this year’s State of Origin series with a new brand campaign for XXXX via Host/Havas, which celebrates the thrills and spills that happen off the field too.

The campaign encourages supporters to get behind the Mighty Maroons with gusto by giving them permission to do the unthinkable on any other day of the year: spilling their XXXX.

Host/Havas ECD Jon Austin said, “XXXX hasn’t just been in the hands of fans during every exciting Origin moment. It’s been on their couches, carpets and clothing too, and this year we wanted to celebrate the fandom that led to those spills.”

“We had an absolute blast working on this one with our partners at Lion. It was an idea we all immediately loved, and it’s been fantastic watching it come to life.”

https://youtu.be/2n3CKO-8_xE

Marketing Manager, Lion, Chris Allan added, “our proud partnership with the mighty Maroons over the last 31 years has delivered countless opportunities for Queenslanders to come together and celebrate with a XXXX in hand.”

“This year we worked with Host/Havas to acknowledge that while we don’t like to see any XXXX wasted, this is one time in the year when, it’s not only ok to spill the sacred drop, it’s celebrated.”

Credits

Client: Lion

Agency: Host/Havas

Production company: Eight Productions

Director: Jay Topping

Music: Song Zu

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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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