LinkedIn Unveils #InItTogether Brand Campaign

LinkedIn Unveils #InItTogether Brand Campaign

LinkedIn has today rolled out its latest #InItTogether brand campaign that highlights the power of community in helping professionals stay productive and find opportunities in these uncertain times.

Inspired by LinkedIn’s community giving and getting help from each other, the brand campaign features real stories of Australian LinkedIn members adapting and leaning on their networks to advance their career.

“In this distributed work environment, connecting with your community matters now more than ever. The brand campaign is inspired by these everyday stories of our members reaching out to connect with others, generating conversations and gaining meaningful opportunities. Small acts can make a big difference. Our hope with this campaign is that it will encourage more members to reach out and take that first step”, said LinkedIn Australia and New Zealand head of brand marketing & communications Shiva Kumar.

The campaign features stories of Giselle Jesse who lost her job due to COVID-19 and reached out to her LinkedIn network asking if they knew of any job opportunities. Neil Edgar saw her LinkedIn post and got in touch with Giselle, which led her to secure a job at his company.

Vignesh Murugan is an Astrophysicist and robotics engineer who started a business straight out of university to bring real-world solutions to the farming industry. He reached out to Emma Greenhatch who introduced him to farmers in the Queensland agricultural community and even invited him to sit on a panel amongst CSIRO advisors that helped him build his business. You can watch his story here

LinkedIn’s #InItTogether brand campaign will go live on BVOD, Social, and Digital channels. It will also be promoted across LinkedIn’s official channels on LinkedIn, YouTube and Facebook

Credits:

LinkedIn

Shiva Kumar, Head of Brand Marketing & Communications

Aprile Wenke, Brand Marketing Manager

 

DDB:

Tara Ford – Chief Creative Officer

Matt Chandler – Deputy Executive Creative Director

Richard Apps – Senior Art Director

Sam Moore – Copywriter

Kosh Perera – Art Director

James Davis – Senior Planner

Mandy Whatson – Managing Partner

Fabrizia Violante – Senior Account Manager

Renata Barbosa – Head of Integrated Content

Natalie Greaves – Senior TV Producer

Izzy Robertson – Production Coordinator

 

Revolver:

Celeste Geer – Director

Nicole Crozier – Producer

Pip Smart – Executive Producer




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