LinkedIn has kicked off its second wave of the #InItTogether integrated brand campaign this week, following its debut brand campaign in June last year.
The campaign showcases real members, who express their motivations for success and have found their jobs with the help of their community on LinkedIn.
LinkedIn AUNZ head of brand marketing and communications Shiva Kumar said: “Whether you are looking to make that career shift to find your dream job or are in between jobs, the search process is that much easier (and a lot less lonely) when you can lean on people who can help.
“We see this often on LinkedIn, where a diverse community of people come together to help each other out. Our #InItTogether campaign celebrates these inspiring member stories of professionals who have leaned on their community to get closer to their dream jobs.
He added: “Australia is a core market for LinkedIn, and through this campaign, we hope to inspire our 10+ million members to find jobs and build fulfilling careers.
The campaign features two LinkedIn members and their diverse professional journeys on finding their job on LinkedIn and how the community helped them get closer to job opportunities.
LinkedIn’s #InItTogether integrated brand campaign will go live on Connected TV, Social, and Digital channels. The campaign also involves OOH media across Sydney and Melbourne.
It will also be promoted across the platform’s official online channels on LinkedIn, YouTube, Facebook, Twitter, and Instagram.
LinkedIn: Shiva Kumar
ECD: Benjamin Davis
Senior Copywriter: Alex Moore
Designer/Finished Art: Terry Chisholm + Martin Vesely
Producer: Bella Jarman
Account Director: Jodie Allen
Production company: Brightworks
Director: Cameron D’Arcy
DOP: Mitch Ayers