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Reading: LinkedIn Buys B2B Marketing Firm Bizo for $175 Million
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B&T > Marketing > LinkedIn Buys B2B Marketing Firm Bizo for $175 Million
MarketingMedia

LinkedIn Buys B2B Marketing Firm Bizo for $175 Million

Staff Writers
Published on: 23rd July 2014 at 11:21 AM
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LinkedIn on Tuesday announced it is buying Bizo, a B2B marketing firm, for about $175 million.

The transaction is a combination of 10% stock and 90% cash. It is expected to close in the third quarter.

Formed in 2008, Bizo provides software and services that let B2B customers reach their target audiences online within professional segments. The platform also lets marketers adjust their messaging as the target customer moves through the purchase funnel. Some 120 million professionals use Bizo’s platform.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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