US lingerie brand Aerie is landing itself plenty of platitudes after its latest campaign featured a number of models with disabilities and medical issues.
Aerie, a sub-brand of retailer American Eagle, has used a diverse range of models with a range of disabilities that include one with her colostomy bag on show, another with diabetes, an arm crutch, the skin disease vitiligo, a down syndrome Paralympian and a cancer survivor for good measure.
And fans of the brand have taken to social media to applaud Aerie for the brave campaign.
One posted: “You have no idea how nice it is to see type 1 diabetes not be the centre of a stupid joke, cruel insult, or really cheesy video game. Feels like I’ve been waiting since the 90s for that.”
Another added: “I’ve had an ostomy for 20 years and it’s amazing to see someone proudly showing it off. Now if we can just get the ostomy companies to start making better “skin tone” colours for people of colour!”
While another penned: “The arm crutches make me really emotional, seeing someone like me wow, this is so so cool.”
Women in Print has re-launched itself this week to take on the year, and future ahead. A refreshed brand, website, calendar and team are leading the way with Women in Print also announcing a new partnership with The Real Media Collective. A new look, new management and new focus – Community, Knowledge, Network and Support […]
The global Out of Home (OOH) industry has today launched a campaign #OurSecondChance. The campaign asks simple questions about how we can make the most of the positive opportunities that have arisen out of the pandemic. Broadcast on OOH signs around the globe #OurSecondChance is collaboration between World Out of Home Organisation (WOO) and the […]
With the COVID-19 crisis affecting all crowd-based activities, youth mental-health charity batyr has devised the first-ever Run for the Herd Virtual Festival partnering with media business UM to bring the virtual event to life. With the City2Surf event in Sydney, normally a big fund-raising opportunity for batyr, postponed this year, batyr has created a virtual event and with the support of UM are encouraging […]
Following QMS’ acquisition of TLA Worldwide (Aust) last year, QMS Sport has today announced it will transition to the TLA brand and formally become a business unit of TLA. ‘Media Tech’ is officially the new name for what was formally known as QMS Sport, and will operate alongside TLA’s existing business units that span the […]