US lingerie brand Aerie is landing itself plenty of platitudes after its latest campaign featured a number of models with disabilities and medical issues.
Aerie, a sub-brand of retailer American Eagle, has used a diverse range of models with a range of disabilities that include one with her colostomy bag on show, another with diabetes, an arm crutch, the skin disease vitiligo, a down syndrome Paralympian and a cancer survivor for good measure.
And fans of the brand have taken to social media to applaud Aerie for the brave campaign.
One posted: “You have no idea how nice it is to see type 1 diabetes not be the centre of a stupid joke, cruel insult, or really cheesy video game. Feels like I’ve been waiting since the 90s for that.”
Another added: “I’ve had an ostomy for 20 years and it’s amazing to see someone proudly showing it off. Now if we can just get the ostomy companies to start making better “skin tone” colours for people of colour!”