Local lightsaber ownership still sits at zero despite the technology coming to public attention more than 35 years ago, new research by Adshel has revealed.

Far from being technology ‘newbs’ Adshel’s tongue-in-cheek infographic (below) shows that Australians expect futuristic digital out of home advertising.

Nicole McInnes, Adshel marketing director, said: “Whilst unfortunately we may be a few years from hurling through time with a Flux Capacitor enabled Delorean or battling galactic stormtroopers, our research does show that Australian consumers expect their advertising to be genuinely exciting and engaging.”

“The addition of the country’s first scalable outdoor digital network to our already market leading national reach will allow Adshel to bring the future of advertising to brands and consumers much sooner than they may think.”